FitCEO Be the leader of your life. Rebecca Macieira-Kaufmann, Lillian So

In this article I will review the book FitCEO Be the leader of your life, the latest book from Rebecca Macieira-Kaufmann and Lillian So. I was fortunate to speak with Rebecca and reflect on the book and my High Performance Habits Coaching results.

So let’s have a look at the book and how I’ve used it.

FitCEO Be the leader of your life. Rebecca Kaufmann & Lillian So - 8890

FitCEO – Book structure

On the launch-page of the book you can read the following description, which highlights the book focus and expertise input from both Rebecca Kaufmann and Lillian So. It is that combination that makes it such a great workbook.

“Be the leader of your life: physically, emotionally, spiritually and mentally. We draw on our collective experience as a leader/CEO of multi-national businesses and a transformational fitness and life coach. The book provides a framework for staying healthy while leading a busy life at work, home and play.”

I recognize these 4 themes from the High Performance Habits Coaching core sessions that I’ve gone through in 2020. So Mike Ang, thank you for further re-shaping me in the leader of my life. 🙂

The FitCEO is structured in 5 main parts, that build the framework for becoming the leader of your life.


FitCEO – An easy to read hands-on workbook

The book consists of roughly 210 pages distributed over 30 chapters that form the 5 main parts from above. Each of the 30 chapters includes:

  • Inspirational Quotes
  • Immediate and Imperfect Action
  • Pen to Paper
  • Bonus Material

In addition you see executive experiences and corporate learnings from Rebecca Macieira-Kaufmann coming together with the health and fitness experience from Lillian So. The power and value of the book is exactly this combination.

FitCEO Be the leader of your life. Rebecca Kaufmann & Lillian So - 115232

Concluding thoughts and wrap-up

Charlene Li, author of the Disruption Mindset and Open Leadership, shared her view on the book:

“Leaders must be fit – not just physically but also emotionally, mentally and spiritually – to lead well in their organizations and their lives. Fit CEO offers powerful advice and fun, doable tips, spiked with anecdotes from decades of executive leadership and an enduring friendship between the co-authors.”

It is a well written summary how I’ve experienced the book myself. It is a super easy to read book that you can finish on a rainy Sunday. Personally I’ve used the Chinese Menu method and selected the most interesting book parts, given the overlap with the High Performance Habits Coaching. However I’ve certainly learned new things, views or tips to fuel new habits.

The price point of the book is $ 15,– which is super fair.

The power and value of the book is exactly this combination of corporate learnings with health and fitness tips. And how beautiful is this the reflection of the long-term friendship of Rebecca Macieira-Kaufmann and Lillian So.

When you are interested in personal development or leadership, this is a book that needs to be on your shelve.

Also check out the book review “APK voor Ondernemers” from Sebasitaan Hooft, which is also translated and republished in English under the title: “Redesign: Becoming a Happy, Healthy, and Successful Entrepreneur”. This book provides a model for sustainable entrepreneurship, without burning yourself out.

A great many thanks to Charlene Li for connecting me with Rebecca Macieira-Kaufmann and have a super interesting meeting on the contents of the “FitCEO – Be the Leader of your Life.

3 thoughts on “FitCEO Be the leader of your life. Rebecca Macieira-Kaufmann, Lillian So”

  1. I’ve picked-up the FitCEO book again to reflect on 2023 and plan for a successful 2024 ! when doing so an awesome LinkedIn post by Maria Burpee showed-up in my feed with some striking favorite quotes:


    Maria Burpee is a Marketing Artisan & top Consultant, Start-up Trainer, Coach and Mentor.
    Please check out her own website at:

    // Remo Knops

  2. My friend calls these “tune up” books and I love that term. Thanks for the mention, I’m pleased it was inspiring! Here’s to a great 2024 full of fitness, collaboration, accountability and alignment 🙂


Leave a Comment

Share to...