In this article I will review the book The Neuroscience of Selling of John Asher with the subtitle Proven Sales Secrets to Win over the Buyer’s Heart and Mind. John Asher has also written the award winning book Close Deals Faster.
Professional
Curiosity Profile Assessment – Harvard Business Review
Harvard Business Review published the Curiosity Profile Assessment a little while ago. Tomas Chamorro-Premuzic, a professor of Business Psychology at University College London, states that curiosity is a vital quality for “people who ask smart questions, explore new ideas and solutions, and are eager to grow“.
Steve van Wyk, CIO ING Bank – Building the preferred Bank
Stress, the University of Twente’s largest study association, organized an awesome guest-lecture with Steve van Wyk, CIO @ ING Bank. The theme of the lecture is “Challenges @ ING” and one of the topics is the merger of the Postbank and ING, the challenges that came with it and how they were overcome.
In this article I will provide some of the interesting topics from the lecture, and for those who haven’t attended this lecture you really missed a great opportunity to have a detailed look at the technology-side of ING.
Workshop Effectuation by Professor Saras Sarasvathy @ VentureLab Twente
I already wrote about the VentureLab Twente concept, but now it was time for the first three day training covering several interesting topics of venturing. This article will focus on an excellent one-day workshop effectuation, lectured by Professor Saras Sarasvathy.
Let’s first start with the definition of effectuation, before we take a dive into the details and research-backgrounds, as well as an overview of the Venture Training.