In this article I will review the book Business Model Shifts with subtitle “Six ways to create new value for customers”. It is the latest book from the Business Models Inc. team Patrick van der Pijl, Justin Lokitz, Roland Wijnen and Maarten van Lieshout.
You’ve also seen these names in the publication of Design a Better Business.
Design a Better Business is the result of a hunderd-day-race of Patrick van der Pijl from Business Models Inc, Justin Lokitz from Business Models San Francisco and Lisa Kay Solomon co-author of the bestseller Moments of Impact. Designers Maarten van Lieshout and Erik van der Pluijm completed the Design a Better Business (book)team.
Based on the design thinking model (double loop) various must-have tools, skills and case studies are discussed for each phase in the model. So let’s dive into the book structure first and see if the highly visual work book consumes as easy as the Business Model Generation Handbook.
Back in June 2009 I visited the “Business Model Innovation Knowledge Fair and Book Launch” in Amsterdam, where a first (prototype)version of the Business Model Generation (hand)book was launched by Alex Osterwalder and his team. Furthermore I was able to meet the book-team as well as over 100 business model practitioners from 13 different countries there.