Design a Better Business is the result of a hunderd-day-race of Patrick van der Pijl from Business Models Inc, Justin Lokitz from Business Models San Francisco and  Lisa Kay Solomon co-author of the bestseller Moments of Impact. Designers Maarten van Lieshout and  Erik van der Pluijm completed the Design a Better Business (book)team. Based on the design thinking model (double loop) various must-have tools, skills and case studies are discussed for each phase in the model. So let's dive into the … [Read more...]