What is Open Innovation? Professor Henry Chesbrough shook up the business world with his book Open Innovation: The New Imperative for Creating and Profiting from Technology back in 2003. In 2006 professor Chesbrough released another book Open Business Models: How to Thrive in the New Innovation Landscape and in 2011 Open Services Innovation: Rethinking Your Business to Grow and Compete in a New Era. This illustrates that the open innovation field has innovated itself, and therefore I would … [Read more...]