HTC Wildfire launch event – Driving a Porsche Carrera GT3 @ Circuit Park Zandvoort

published on 21/05/2010 by Remo Knops

Tuesday I was invited for the local HTC Wildfire launch event on a special location, Circuit Park Zandvoort. Circuit Park Zandvoort is one of the few car-race tracks in the Netherlands with a rich race history, several race klasses and even Formula 1.

This is a special location to introduce a new product like the HTC Wildfire, right ?

Introduction HTC Wildfire by Mark Moons, Regional Manager HTC Benelux

Mark Moons, Regional Manager HTC Benelux, kicks off the first part of the HTC Wildfire launch event with a general introduction of the current HTC position in the Benelux (= Belgium, Netherlands and Luxemburg) market.

HTC in the Benelux – Position and Trends

HTC grows in the Benelux market, (1) in terms of company, and (2) in terms of brand. HTC has a growing marketshare in the Netherlands, which is a trend I could follow over past events (for example Android Experience 2010 – Great Dutch event around the Android Ecosystem, and HTC HD2 locally announced by Mark Moons (HTC Benelux).

Mark Moons, Regional Manager HTC Benelux, raises a few highly interesting points about dynamics in the market.

The smartphone is becoming more mainstream, which means for the HTC brand a shift from technology brand to a more lifestyle position.
Furthermore there is a clear impact of social media on the use of smartphones, share your life always and everywhere. People who are engaging in social networks from a smartphone are more active/involved compared to traditional use behind the screen of a notebook.

To wrap-up this section HTC is the market leader on the Windows Mobile- and the Android operating system, and as an example don’t forget the huge success of the HTC Hero !

Meet the HTC Wildfire

In the picture above you can see that Mark Moons, Regional Manager HTC Benelux shows the HTC Wildfire in front of an aerial photograph of Circuit Park Zandvoort. On MobilityMinded I have published an article “HTC Wildfire preview – Android & HTC Sense for the masses” that covers a preview of the HTC Wildfire hardware, and hopefully a thorough and in-depth review can be performed later.

In this section I will provide additional background information, underlying some of the key features of the HTC Wildfire. However I will start with the following summary of the HTC Wildfire on the HTC website:

“You have lots of friends in lots of different place. Why not bring them to you? See everyone’s Facebook, Twitter and Flickr updates, all in one feed. Share your favourite apps, because your mates will love them too. And get everything from texts, to photo’s organized by the friend that sent it – not to mention their latest Facebook status when they call. HTC Wildfire. Your friends have never been closer to you.”

Social networks take over the world

As mentioned before by Mark Moons, social networks are a catalyst for smartphones and their use.

Facebook: 500 mln users;
Twitter: 40 mln users;
Flickr: 32 mln users;

The numbers from the presentation don’t need much of an explenation, social networks take over the world. 🙂

Android Market – An explosion of applications

The second set of statistics provided by Mark Moons, Regional Manager of HTC Benelux is about the Android Market.

There are more than 54.000 applications in the Android Market and counting;
Forecast: 150.000 applications in the Android Market by Q4 2010;
Android users download -on average- 8.7 applications per month;
60% of the applications in the Android Market are free;

While in my honest opinion the number off applications doesn’t tell anything about the quality of the applications, these statiscs do show that there is a clear momentum for developers to jump on the Android train. However it is interesting to see the explosive growth of an open source based mobile operating system like Android, compared to the closed mobile operating system of the Apple iPhone.

Google Maps Navigation will become available in the Netherlands this month, and combined with Android 2.1 and the option to share applications with your friends, brings this the best of Android to the HTC Wildfire. If you add 3.2″ capacitive touchscreen supporting multi-touch, the HTC Sense GUI and an excellent 5.0 megapixel camera to this, you can only conclude that the HTC Wildefire is ready to target the segment “between” the feature phone and the smartphone. Given the price point of E259,- (including VAT and excluding a subscription) HTC is clearly comitted to play a tough retail game !

Paul van Splunteren, Dutch GT4-teamowner Porsche Eindhoven provides tips and tricks about Circuit- and F1 racing

Paul van Splunteren, Dutch GT4-teamowner Porsche Eindhoven, delivers the second session of the HTC Wildfire launch event in which he shares his tips and tricks about racing on Circuit Park Zandvoort combined with his own car-racing-experience. Paul van Splunteren, will compete in the legendary 24 hours race of Le Mans upcoming June, and has a well established track record in car racing.

Circuit Park Zandvoort, and how to race on a track like this;
A well balanced curve technique on race circuit is extremely important;
Physical health of drivers, heart rates and g-forces;
A thorough comparision between GT3 / GT4 and F1, differences in speed and power;
Don’t forget to enjoy the race experience !!

In think Paul van Splunteren, shared quite some interesting facts about car-racing ! Being an active road cyclist I could grasp a feeling about the heart rates and physical health of the drivers, which is highly underestimated.

Do you also remember that HTC Benelux is the main sponosor of the Dutch GT4 championship and the sponsor of Team Bilderberg Porsche Eindhoven ?

“The partnership of HTC and Team Bilderberg Porsche Eindhoven is a strong combination of companies driven by values like innovation, design and speed. In addition to extensive relationshop marketing closely tied to the Porsche brand, HTC and Team Bilderberg Porsche Eindhoven work together on new mobile applications for car-race enthusiasts and Porsche drivers to get the most out of their HTC Smartphones!”

Picture used with permision of Chris Schotanus, Essay Producties

Porsche Carrera GT3 race-experience on Circuit Park Zandvoort

With all the tips, tricks and shared experience of Paul van Splunteren, Dutch GT4-teamowner Porsche Eindhoven, it was time for our own race experience on Circuit Park Zandvoort in a Porsche Carerra GT3 !

In the group photograph above I’m on the 6th position from the left, next to Mark Moons, Regional Manager of HTC Benelux (wearing a black blouse and holding the helmet in front of me). While at the picture you see the Team Bilderberg Porsche Eindhoven Porsche GT4 car, we were able to drive a Porsche Carrera GT3 on Circuit Park Zandvoort.

I must admit this was my first drive on a race track, so this was an exciting experience. Amazing to feel the power and acceleration of the Porsche Carrera GT3, and the stability riding curves is simply awesome. After a few laps you really start to feel the car and get a good flow in the curves, and you really enjoy the ride. On the straight line to the finish you get a speed of about 200 km/h, but inside the Porsche you simply don’t have the feeling driving that fast. Also the roll cage, race seats and helmet give a nice touch of a real race and get the adrenaline flowing ! 🙂

I started with the first group of six cars, so I was able to see the other two groups race as well. The experience from the pit lane is different, mainly because it looks so much faster as a spectator. However it was extreme fun to see the others race, while I also enjoyed the other race cars on the track like a Corvette C6 and even a Radical S3, which was also on the track when I raced !! Impressive to hear the torque and mussle from these race cars.

Final thoughts and conclusion

I would like to thank HTC Benelux and Whizpr for the invitation to this special HTC Wildfire product launch on a very interesting location.

Everyone present at the launch event could really experience the results of “a strong combination of companies driven by values like innovation, design and speed“. The synergy and similar mindset of HTC and Team Bilderberg Porsche Eindhoven resulted in a great race experience on Circuit Park Zandvoort. Two great brands with a drive to be a leader come together on the same place: the race track !

Like I mentione before it was my first time riding on a circuit, and the driving behavior and power of the Porsche Carrera GT3 really made it an exciting experience. In order to get an additional idea of the day you might want to check out the set of pictures on my Flickr-account , or the imagebank of Chris Schotanus, Essay Producties.

Finally I do believe that with the HTC Wildfire, HTC has an interesting device to play the retail-game to win and bring both HTC Sense and Android to the masses !

Android Experience 2010 – Layar Business Models and the Android Ecosystem

published on 26/03/2010 by Remo Knops

I was fortunate being invited to attend the highly succesful first edition of the Android Experience, an event that adresses the Android ecosystem from different perspectives.

In this article I will briefly summarize some of the highlights of Android Experience 2010 @ the Amsterdam Convention Factory.

On the MobilityMinded website I have written an extensive event report, inline with the following structure:

The importance of openness for innovation – Vincent Everts, trendwatcher;
The mobile future is bright and open, the impact of Android – Ed Achterberg, founder, CEO and senior research analyst at Telecompaper;
The power of Android: User experience is key – Mark Moons, Regional Director Benelux HTC;
Developing Apps: Doing business making money – Raimo van der Klein, Chief Exectutive Officer of Layar;
Banking with apps – David-Jan Janse, Manager of Rabo Mobile, Rabobank Netherlands;

The highlights of Android Experience 2010, in my personal opinion, are marked in itallic in the list structure above.

The mobile future is bright and open, the impact of Android – Ed Achterberg, founder, CEO and senior research analyst at Telecompaper;

I really liked the objective scientific approach of Ed Achterberg, founder, CEO and senior research analyst at Telecompaper. While some very interesting facts about the competitive mobile landscape were presented, Ed Achterberg also made some points that really make you think.

The misuse of the term personal computer for a desktop computer at home, while you take your smartphone with you all the time. A smartphone, which has taken over a lot of computer capabilities, is probably the most personal electronic device. Also the impact of other devices, like the netbook, e-book readers and devices like the Apple iPad will change the landscape;
Ed Achterberg presented a graph with the indexed results of the simplicity of device configuration at first use. Honestly I didn’t expect this measurements. However with the average age of the Dutch society rising, fast and easy configuration for the Joe Average end-user becomes critical, with increase of complexity among mobile electronic devices;
The Android operating system has got a very explosive growth curve with rapid development cycles. From the launch of the HTC Dream, which was the first Android device several versions of the Android OS have been released, 1.5 , 1.6 , 2.0 , 2.1 and a variety of handset manufacturer customizations. The open source nature has driven the growth of the platform, but it also fragments to Android OS at a fast rate. An interesting question is if Google should step up and close the open source model a little. Ed Achterberg suggests that a more uniform quality and user exprience could help the Android OS.

Especially about this last bullet I had some discussion about, among mobile friends and on Twitter with for example JeanPaul Horn (Planet Android / iPhoneclub) and Arnoud Wokke (Tweakers). I’m also curious if and how Google tries to manage the Android Marketplace with an explosive growth of developed applications (indexing and categorizing applications vs. sending in new applications) ?

The power of Android: User experience is key – Mark Moons, Regional Director Benelux HTC;

Mark Moons, Regional Director Benelux HTC, builds further on the market figures from the previous session of Ed Achterberg by sharing the HTC marketshares and the position of the Android OS in the Dutch mobile market.

A significant part of the session is about the Android ecosystem. Mark Moons explains the necessity of a healthy ecosystem in which the different players challenge each other and drive true innocation. In this light both open- and closed ecosystem are addressed, as well as the opportunity to educate end-users and create a competitive advantage for retailers.

The main conclusion is that an operating system with a healty ecosystem and an excellent user experience will be sustainable on the long term. According to Mark Moons, “Android will become the second operating system in the Netherlands within two years“.

Picture used with permission of Daphne Channa Horn, Independent Photographer

Developing Apps: Doing business making money – Raimo van der Klein, Chief Exectutive Officer of Layar;

Raimo van der Klein, Chief Exectutive Officer of Layar, is the fourth speaker on the Android Experience, and shares the challenges, opportunities and reconfigurations of business model and strategy in time of Layar.

Layar now aimes at becoming a platform (in contrast with the initial content focus) on top of which other developers can build their services, and in which Layar more or less takes care of a stable platform/environment, the distribution, the installed userbase and pre-installation on Android smartphones, for example the Samsung Galaxy S.

Raimo van der Klein explains the different business models and some specific business details in an interview with Vincent Everts (in Dutch and remark that Android World = Android Experience, Ed Achterberg is from Telecompaper not from Telecomworld)

THE FACTS

Layar had 3-5 business models from the start about a year ago and now;
Layar was one of five concepts the Layar team planned to do, however now there is fulltime focus on Layar only;
32 people are working on Layar;
Layar is funded (with venture capital) for E2.5 milion euro;
2700 Layar developers worldwide;
450 Layars published already and 1700 Layars in development;

THE BUSINESS MODELS

Content Layars, payment for hosting;
Opening the platform, payment when content is published, for example with a monthly fee;
Analytics, premium payments for advanced analytics;
Currently Layar focusses on building and expanding the brand, distribution and things like the pre-installation deal with Samsung;

AND ALSO

Games and tourists guides will become available in Layar in the near future (remark business model 2 in the list above);
Currently Layar has more end-users on Android devices than on the Apple iPhone devices;
The release of every Android device caused some change in the Layar code. Upcoming year about 90 handsets, and 2 people working fulltime on a stable Layar experience on all these devices;
Looking at a collaboration with Nokia (Symbian, Meamo). Nokia is stil the largest handset manufacturer that ships 400 milion handset per year;
Nokia plays the retail game very strong and pushing the distribution among stores;

Raimo van der Klein illustrates the Layar platform startegy with a new venture: TAB worldmedia, who connect augmented reality with outdoor advertising. I was fortunate to talk with Remco Vroom and Johannes la Poutre in the late afternoon, which was highly interesting.

At first I’m glad that Raimo van der Klein is willing to share these details on a business model level. It is very interesting, and these facts simply illustrate that business model innovation and the constant search for new strategic opportunities and exapnding competitive advantage are a necessity for every entrepreneur.

I’m curious if the Layar team used a business model design tool, like the business model canvas proposed by business model expert Alexander Osterwalder.

Final thoughts and wrap-up

I would like to compliment everyone who has been involved with the organization of the first edition of the Android Experience. The great industrial atmosphere of the Amsterdam Convention Factory was excellent for a technology event like this.

In addition to the excellent presentations above, Android Experience was also about meeting old friends (developers, press, bloggers, handset manufacturers, distributors) and meeting new friends. During and after the Planet Android App Challenge 2010, I had a few drinks with Patrick de Laive of the Next Web. A great guy with an exceptional entrepreneurial drive.

Other examples of this creativity and entrepreneurship are my discussion with the guys from TAB Worldmedia, or the described presentation of Raimo van der Klein, Chief Exectutive Officer of Layar, and Koen Krijns of Hardware.info with the barcode scanning application for Android.

The conclusion is simple, first edition of the Android Experience was a huge success !!

Dynamic Content Gallery Picture used with permission of Daphne Channa Horn, Independent Photographer

Layar Browser facilitates TNT Mail “explore” Augmented Reality

published on 30/08/2009 by Remo Knops

During Mobile Monday Amsterdam #11 Robert Rice and Joe Pine II, two excellent speakers, addressed the very interesting topic of Augmented Reality. Both speakers had different approaches and views on addressing the topic, but it resulted in a great event and perception on Augmented reality.

This article will show a YouTube video titled: “TNT Post goes mobile with Layar” and it certainly is cool to see a combination of two worlds ! We can’t deny that TNT Mail has suffered from modern technologies like e-mail, which had a large impact on the number of sent “physical” letters. Therefore it’s especially cool to see both -seemingly contradicting- worlds combined into this YouTube video.

httpv://www.youtube.com/watch?v=J3Bae7LwgSc

What is Layar ?

On the Layar product website a product description is available, which clearly outlines the purpose and concept of Layar:

“Layar is a free application on your mobile phone which shows what is around you by displaying real time digital information on top of reality through the camera of your mobile phone. Layar is a global application, available for the T-Mobile G1, HTC Magic and other Android phones in all Android Markets. It also comes pre-installed on the Samsung Galaxy in the Netherlands.”

Layar is a combination of the words layer and augmented reality, so it probably isn’t a big surprise that several layers are “projected” on top of the real world.

“View all 87 layers that are now live (or almost) all over the world in the Layar 2.0 Content Catalog.”

Thoughts and Wrap-up

While currently this application is only developed for the free Google Android platform, it certainly is cool to see such new applications as a result of cleverly combining different existing technologies currently available in a mobile phone.

Also comparing the old TNT Mail business model with the business model of a company like Layar, would be an interesting and insighful case study to conduct. It might result in a clash of both the Augmented Reality and “real” worlds, but it also shows advancement in technology- and application development.

I’m sure that a company like TNT Mail certainly has intered the online- and mobile domain is well, searching for new opportunities and challenges. Question however will be if both models can co-exist next to each other !!?

Recently version 2.1 of Layar Reality Browser was launched, so if you are open to explore new technology applications and get a whole different perception on Augmented Reality and interacting with your environment you should certainly grab your Google Android powered phone and install Layar Reality browser on it ! Would be cool if you can share some personal experiences in the comment-section !

CTIA 2009: HTC SNAP an excellent messenger-style Windows Standard Phone

published on 01/04/2009 by Remo Knops

HTC recently announced two touch-based devices: HTC Touch Diamond2 and HTC Touch Pro2 at MWC 2009 earlier this year. “Has HTC forgotten the Windows Mobile Standard users ?” The answer is certainly NO, since today the HTC SNAP is announced as a successor of the extremely popular HTC Excalibur. This article will provide an overview of the HTC SNAP specifications and a focus the clever and innovative features.

htc_snap_frontbackleft_570px

Specifications

To introduce the HTC SNAP let’s have a look at the picture above, and the specification list below.

Processor: Qualcomm MSM 7225, 528 MHz
OS: Windows Mobile 6.1 Standard
Memory: 256MB ROM, 192 MB RAM
Memory Expansion: SDHC capable MicroSD slot
Dimensions: 116,5 mm. x 61,5 mm. x 11,9 mm. (L x W x T)
Weight: 119,9 grams (including battery)
Display: 2,4″ QVGA (320×240)
Battery: 1500mAh Li-Ion
Network: HSDPA – WCDMA 900/1200 MHz, GSM – GPRS – EDGE 900 / 1800 / 1900 MHz
Connectivity: Bluetooth 2.0 with EDR, Wi-Fi 802.11 b/g, GPS / AGPS
Camera: 2.0 megapixel, with video capture
User interface: full exposed QWERTY keyboard (with offset keys), and Jog ball
Operating times: Talk time up to 8.5 hours GSM / up to 5 hours WCDMA, Standby time up to 15.8 days GSM / up to 20 days WCDMA

At first I have to admint that both the picture as well as the specification list above get me really excited about the HTC SNAP. First thing I noticed is the extremely fast but energy friendly Qualcomm MSM processor running at 528 MHz. A while ago a video leaked on YouTube, which shows the fast speed and responsiveness of the device. Second one of the problems I always experience is, that you can’t have enough battery power. The HTC SNAP gets standard a 1500 mAh under the battery-cover, which results in a great standby- and talktime. Finally HTC has implemented some great hardware on the HTC SNAP in terms of daily use or user interface perspective. The HTC has a large front-facing full QWERTY keyboard, with dedicated hotkeys for messaging, e-mail and Inner Circle (which I will talk about in a minute).

“The full QWERTY keyboard is ergonomically designed with extra-large domed keys and responsive tactile feedback to make typing emails and text messages fast, accurate and comfortable.” [ref01]

The full QWERTY keyboard has off-set keys, which is also the case on the keyboard of the HTC Touch Pro 2. Thumbs up for HTC on this one, since it makes life easier for heavy e-mail and messaging people. Another remarkable piece of hardware is the Jog Ball, which replaces the directional pad (on the HTC Excalibur) and makes fast navigation a piece of cake. I must say that this trackball is very well implemented on the Blackberry devices, so I expect the same experience on the HTC SNAP.

Inner Circle Feature what is it?

“A recent study conducted by Harris Interactive® and commissioned by HTC* found that 44% of US adults are often overwhelmed by the amount of email they receive, and over half (55%) of US adults prioritize five or fewer people with whom they communicate via email. In response to these issues, HTC’s innovative Inner Circle feature allows HTC Snap users to press a dedicated Inner Circle key to bring emails from a preselected group of people to the top of their inbox, enabling important messages to be acted upon immediately.” [ref01]

I think this innovative feature is very helpful for business users in particular. While you would normally do a quick scan and put some follow-up flags in Microsoft Pocket Outlook on the device, the Inner Circle feature seems to make life a lot easier and do the prioritizing for you. Honestly I can’t wait to see a demo of this very usefull feature.

htc_snap_hand_570px1

“The HTC SNAP is expected to be available in select channels during the second quarter of 2009, rolling out in markets around the world throughout the second half of the year. Additionally, an unlocked version supporting HSDPA at 850/1900MHz for the US market will be made available under the name HTC S522 during the summer. ” [ref01]

The timing of the availability makes me hopful there might also become a Windows Mobile 6.5 upgrade to this device, like it is the case with the HTC Touch Diamond 2 and HTC Touch Pro 2 (announced on MWC 2009).

First thoughts and wrap up

HTC keeps on surprising the public, with every announcement of a new device HTC presents new very clever and innovative features. As I truly love the stability of the Windows Mobile Standard platform, and have put the label on the HTC Excalibur of “one of the BEST smartphones ever made”, I simply can’t wait to get my hands on the HTC SNAP. It really gives me the excitement I had when I first got my hands on the HTC Excalibur. However I don’t think I will be the only happy person with such a device since:

The HTC Snap is powerful enough for experienced business users looking for an affordable, straightforward choice for remotely synchronizing email, calendar and contacts with their Microsoft Exchange server. However, the flexible Microsoft Windows Mobile® 6.1 Standard platform allows the HTC Snap to also be simple enough for first-time smartphone users wanting to keep their family life organized. [ref01]

Finally there is no official word or detail about the pricing of the HTC SNAP, but I would expect it to be in the range of the HTC S740 (+/- E450,-). Anyway I will be saving money, since the HTC SNAP will definitly become my device of choice. Thank you HTC for not just keeping the focus only on the touch-based devices, and the HTC SNAP is a marvelous Windows Mobile Standard device !!

What are your idea’s -as a reader- about this device ?

UPDATE:

The local Dutch PR Press Release provides me with the following info:

Availability in Q2 2009, which it already is since today April has started !
The pricepoint is extremely intersting, E329,- including VAT / TAX. In my opinion this pricepoint makes it even more a killer device to hit the market really hard !

Mike Temporale of MobileJaw has written a nice article with some interesting remarks about the HTC SNAP !!

Reference list

PRESS RELEASE: HTC Snap™ makes staying in touch with more people less complicated
SPECIFICATION SHEET: HTC SNAP

CTIA 2009: Microsoft announces partners in Windows Marketplace for Mobile and more.

published on 31/03/2009 by Remo Knops

During the Mobile World Congress in Barcelona, Windows Mobile 6.5 was announced, however not much information was revealed about the second service: Windows Marketplace for Mobile. Just befor the start of CTIA 2009 Microsoft has a lot of new things to announce:

More details on Windows Marketplace for Mobile,
Individual customization of the Windows Phone,
New ways to connect with friends and family (social networking).

This article looks at al the three key topics in more detail, complemented with some early thoughts.

1. Windows Marketplace for Mobile

The screenshots above provide a good idea how the Windows Marketplace for Mobile will look like. The press release provides a list a of top application developers who commited to the Windows Marketplace for Mobile program. Personally it is good to see such an extensive list, and there are really great developers on this list, which means quality on-board !!

“Companies representing the top-selling categories of mobile applications today signed on to be among the first to offer applications through Windows Marketplace for Mobile. They include AccuWeather.com., The Associated Press, CNBC, Developer One Mobile Software, EA Mobile, Facebook, Gameloft, Glu Mobile, Handmark, Ilium Software Inc., Jeyo Inc., Kinoma, LiteScape, Magmic Games, Melodis Corp., MySpace, Namco Networks, Netflix, Pandora, PhatWare Corp., Resco s.r.o., ShoZu Inc., Sling Media Inc., SBSH Mobile Software, Spb Software, Web Information Solutions Inc. and Zagat Survey.” [ref01]

However the Windows Marketplace for Mobile seems to be announced -at leat according to the press release- for the next generation of Windows Phone, which simply means Windows Mobile 6.5 devices. Personally I think this is the wrong decision, because the Windows Mobile 6.0 and 6.1 userbase is large, while Windows Mobile 6.5 will be on relative few devices by the end of the year. Windows Marketplace for Mobile should be a downloadable application, that is backwards compatible with Windows Mobile 6.

“Resulting applications will provide new and unique gaming, social networking, media, utility and personal productivity experiences for the next generation of Windows phones.” [ref01]

Finally an interesting option is that Mobile Operators can partner with Microsoft on the Windows Marketplace for Mobile. The operator can get access to a specific (branded) set of software titels from the whole population of titels on the Marketplace. Although I live in the Netherlands I won a Samsung BlackJack II, which is fully loaded with AT&T custom software. I hope that throught partnering the amount of this specific software is limited so that end-users can add their own prefered software titles.

2. Customized Themes for Windows Mobile 6.5

On the current Windows Mobile devices it is sometimes tricky to personalize the device in terms graphics. Apple iPhone, Google Android, Symbian S60 and Windows Mobile all serve a specific set of customers. The buying process of a mobile device is becoming more and more comperable with buying a car: “an emotional purchase”. Microsoft takes the personal representation, customization and individualization of a Windows Phone to the next level !

“Through new partnerships with the Design Museum London and Council of Fashion Designers of America, Microsoft will offer a variety of free* designer themes to help people express their personal style on Windows phones. Microsoft today announced Mizrahi as the first in a series of designers to create exclusive themes, including color palettes and wallpaper.” [ref01]

The Mizrahi designs are shown in the screenshots above.

“In addition, the new Theme Generator will provide people with yet another way to personalize their Windows phone. The Theme Generator, available at http://www.windowsmobile.com later this year, will enable Windows phone users to select pictures from their PC to set as background images, as well as choose colors to personalize their navigation bar, scroll bar and highlighted text. Once finished, their personal theme will be sent to their phone.” [ref01]

This theme generator is a very cool tool to easily personalize your device, and could be combined with the MyPhone Service I wrote about earlier this year, or other services. However currently it seems like the Theme Generator will only support Windows Mobile Professional devices, and not Windows Mobile Standard devices. It’s a fair decision since the whole process of customizing a skinning is totally different, which means two different products and two different development cycles.

3. Social networking and more

I think the booming of social networking doesn’t need any further explenation. Screenshots of the new Facebook application are shown above. Microsoft did also three announcements in the social networking area:

“Windows Mobile users will be able to engage and experience some of the most popular global social networks right from their Windows phone, including Facebook, MySpace and Windows Live.

Microsoft has created a new Facebook application, available for Windows phones for free* in April, that makes it easy for people to capture video on their phone and upload it to Facebook.

A new MySpace application, available for free* this summer, gives Windowsphone customers real-time access to their global MySpace network. LG Electronics Inc. will preload the MySpace application on its Windows phones.

Microsoft also announced that Windows Live for Mobile will be available for free download this week for customers in 25 languages. Windows Live for Mobile is the company’s mobile suite of Internet services designed specifically to take advantage of the Windows Mobile platform. It includes mobile versions of Windows Live Hotmail, Windows Live Messenger, Windows Live Contacts, Windows Live Spaces, Microsoft Live Search and enhanced photo upload capabilities.” [ref01]

The Facebook application will be compatible with Windows Mobile 6.1 and higher. Within the Live services there is some additional good news on the Hotmail-front.

“The company also will launch a new beta version of Windows Live Hotmail available through a mobile Web browser. The release includes a new and improved user interface, navigation enhancements for touch-screen devices, the ability to see full HTML pages within e-mail messages and a new search feature that enables people to find important e-mail messages more easily.” [ref01]

Some personal thoughts

At first I simply CAN’T understand the business reasoning why the Windows Marketplace for Mobile isn’t Windows Mobile 6.0 (and higher) compatible. I had the chance to use the Google Android G1 with the linked Android Marketplace. There I became aware how easy and convenient it is to search for, download and install top applications from one central place without accessing each developers website. This ease of use is also applicable to the CURRENT userbase, since not everyone is an early-adopter or geek buying the latest device.

It is a cool trend to see large companies hooking up with designers from the fashion sector, like HP did for the Vivienne Tam edition of the HP Mini 1000 netbook. The theme generator can become a very cool feature, since sometimes it is not easy to create a theme for your Windows Mobile device. Furthermore it is a unique service, which no other mobile platform offers (to my knowledge).

Finally social networking is becoming more and more important. And in line with the strategy of using software or services on your pc, in the cloud and on you mobile device, it’s good to see Microsoft developing on this front. Special interest has the Facebook application, as well as the Windows Live Messenger. I like the idea that these programs are offered via download, and can be installed on any device (if compatible of course). This concept should also be applied to IE6 for Mobile, which currently only is available pre-loaded in the Palm Treo Pro ROM. To get your applications out to the large public, your business model needs to outperform competition …

I’m looking forward to the keynote of Mobile Entertainment & Devices President Robbie Bach @ CTIA 2009. Hopefully we can see some very nice live demo’s of the applications and services addressed in this article.