One of my international friends, Paul O’Brien founder/owner of MoDaCo (a leading online community about smartphones & mobile technology), has started a great initiative for the good cause to fight Childhood Leukaemia.
A few months ago I wrote about the Child Cancer Just BEAT it foundation, great initiative of Berner Benelux in the context of Corporate Social Responsibility. During the HTC Participation Ride the day before the start of the Tour de France in Rotterdam, I attended the HTC participation ride in a special role as goodwill ambassador for the ”Child Cancer Just Beat It” foundation, and asked the team if it was possible to sign a HTC-Columbia jersey that will be auctioned for the fight against child cancer.
Therefore I have some feeling and insights in the good work Paul O’Brien is doing with all the people from the MoDaCo community. In the rest of the article I will have a more detailed look in the initiative and the specific project that is supported.
10K for £10K for Childhood Leukaemia campaign
Paul O’Brien created a post on the MoDaCo forums in which he shares some background details about the initiative and the 10K for £10K campaign:
“Since the very early days of MoDaCo back in 2002, we have been involved with raising money for Cancer Research. When we’ve held our face-to-face events over the years proceeds have always been donated to CR and other fundraising efforts since have always contributed to this extremely worthy cause. Just recently I noticed that my follower count on Twitter was heading towards 10,000 and this got me thinking about whether I could use this following to do some good. This in turn led me to wonder if we could raise £10,000 for the MoDaCo Cancer Research ‘My Project’ in aid of Childhood Leukaemia, which equates to a donation of £1 per Twitter follower. ”
Great to see the longterm commitment of a technology community like MoDaCo to Cancer Research UK. Cancer is a terrible class of disseases, but it is even more frightful when it strikes young childeren (where the lifestyle through the years doesn’t have as much impact as a 60-year old person who smoked all his life).
In the section below you can read more about the work of professor Vaskar Saha, a world-renowned for research on childhood leukaemia, who’s projects will be supported with the 10K for £10K campaign.
Concluding thoughts and wrap-up
With a small donation to the special 10K for £10K campaign MoDaCo donation page on the Cancer Research UK website, you can really make a difference and change the lives of children diagnosed with cancer, their parents, friends and family!
About Professor Vaskar Saha
“Professor Vaskar Saha is world-renowned for research on childhood leukaemia. Sadly, around one-third of all deaths from cancer in children in the UK are caused by leukaemia. Professor Saha’s vital work could improve the outlook for the 20% of children with an acute form of the disease who do not respond well to chemotherapy.”