Recently one of my cycling friends, who is a product manager at Berner Benelux, asked me if I wanted to buy a blue “Just Beat It bracelet” in order to support the fight against child cancer. The answer to this question is a definite “YES, I’ll buy a few” without blinking an eye !
Almost everyone has experienced (directly or indirectly) the impact of a terrible disease like cancer in the circle of close friends and family. It is even more tragic when young children are hit by this class of diseases called cancer, as defined by Wikipedia:
“Cancer is a class of diseases in which a group of cells display uncontrolled growth (division beyond the normal limits), invasion (intrusion on and destruction of adjacent tissues), and sometimes metastasis (spread to other locations in the body via lymph or blood).”