Key Performance Indicator Library – Bernard Marr

On his website Bernard Marr & Co he published a free Key Performance Indicator Library that shows relevant KPI’s for 7 different business areas. So when you start thinking about business (process) improvements you might want to investigate some applicable Performance Indicators.

Bernard Marr is one of the world’s most highly respected experts when it comes to business performance, digital transformation and the intelligent use of data in business.

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Bernard Marr – Key Performance Indicator Library

On the website Bernard Marr & Co you can read the following description about the free KPI library.

“Based on our extensive global experience we have picked the most insightful and relevant Key Performance Indicators in key business areas. Browse our KPI example library using the menu on the left, and choose the right measures for you and your company. It’s free!”

Navigating the KPI Library is very simple, given the structured break down.

  • Key Performance Indicator Library;
  • Select your the Perspective of your relevant business area;
  • Browse and choose the required Key Performance Indicator;
  • Check out the KPI Description (and relevant relations);

The picture below shows the unfolded Finance Perspective with the most relevant Key Performance Indicators in that Business Area.

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Perspectives for 7 different business areas:

  1. Finance Perspectives;
  2. Customer Perspectives;
  3. Sales and Marketing Perspectives;
  4. Operations Perspectives;
  5. Employee Perspectives;
  6. Environment Perspectives;
  7. Information Technology Perspectives;

So when you are performing Business Analysis activities, it can be helpful to investigate which KPI’s are relevant for the process or business area you are analyzing.  Good to keep in mind that Bernard Marr already did a pre-selection for us, based upon his extensive research.


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Concluding thoughts and wrap-up

If you work as a Business Analyst or a professional that works on the intersection of Business and IT, this Key Performance Indicator Library can be a valuable resource. It can help you better understand the relevant metrics in key business areas.

I will add this KPI Library to my list of tools and models, so I can research when I’m building new Power BI Dashboards for a certain business (area).  🙂






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