On 23rd of October 2008, the company called Dutch organized a masterclass on the topic of Open Innovation. Based on the resume and some smart and innovative questions, 25 students were selected to join the masterclass from professor Piller. Luckily I survived the selection process, and I was really excited to see if the professor Piller looked from a different perspective at open innovation theory, since his other specialties are mass customization and customer co-creation. I hoped for a … [Read more...]