Constanze Roman -a Community PM with the Windows Mobile Community Team- has published an interesting article on the Windows Mobile Team blog with the title:  “Ready to Port your iPhone App to Windows Mobile?“

Although I’m not a developer,  nor having a formal Information Technology & Computer Science education, I would like to have a detailed look at this cool case study from a business administration- and entrepreneurial perspective. It might be a good starting point for discussion, so comments are welcome.

Apple Appstore, Android Marketplace and Windows Marketplace for Mobile 

Let’s start builing this case with some details and background information about the Apple Appstore from Wikipedia:

“The App Store is a service for the iPhone and iPod Touch created by Apple Inc. which allows users to browse and download applications from the iTunes Store that were developed with the iPhone SDK and published through Apple.

And furthermore some details about the time frame:

“The App Store opened early in the morning on July 10, 2008 via an update to iTunes. The billionth application was downloaded on April 23, 2009.”

These numbers clearly show that since the launch of the first generation iPhone in June 2007 the mobile marketspace is disrupted with the result of high growth both for iPhone sales and as a result iPhone Application sales. Developers have massively addapted the platform, and simply move where the sales volumes are, right ?

In October 2008 Google hit the market with a similar concept called the Android Marketplace, and because of the Java-kind programming language the developers embraced this platform as well, and currently there are quite some freeware applications in the Android Marketplace. The Android platform however is in the early stage of it’s developments, but thanks to developments of HTC the platform has made some large steps in becoming mature.

Microsoft is currently working hard on the Windows Marketplace for Mobile and probably gains momentum from the Windows Mobile 6.5 release. In a sequence of articles on www.mobilityminded.com I have covered quite some details of the concept and the implementation of the payment mechanism: 

1. Windows Marketplace for Mobile coming to Windows Mobile 6.1 and 6.0
2. Windows Marketplace for Mobile – Payments and Operators
3. Microsoft Surface table to win in developer contest: The Race to Market Challenge 

In the articles you can read some concluding facts as well:

“This means that developers will have an opportunity to reach more than 30 million Windows Mobile devices. ”

This means that Apple iPhone developers have the opportunity to enter a second and third market, and scale their businesses significantly. As stated in the introduction, a real case study is conduced in collaboration with a developer for the application “Amplitude”.

 Amplitude – A real(istic) case study !

On the gripwire website you can find the following product description of Amplitude (for iPhone):

“Amplitude is a fun application that enables users to amplify audio from their surroundings. By enabling users to adjust the volume/gain on their microphones, Gripwire has turned the iPhone into a high-tech listening device capable of picking up the sound of animal heartbeats, distant conversations, and a host of other sounds that you might never have noticed.”

Very cool that for the case study not a kind of fictive application is chosen, but an existing application from a “real” software-development-firm. Constanze Roman -a Community PM with the Windows Mobile Community Team- explained why Amplitude is an interesting application to use for the case study.

“Amplitude is well suited for a porting project because it combines a rich user interface with features such as alpha blending and transparency with specific audio and sound requirements, which makes it challenging to port the app but, at the same time, provides a number of helpful learning experiences.”

However I have seen quite some interesting applications on the Apple iPhone where the build-in g-sensor is used. This could also be an additional challenge in the porting process, since these hardware parts become also very common in Windows Phones. However the Amplitude application covers already quite some parts of the spectrum.

Minimizing the learning curve by solid documentation ? 

The article ”Ready to Port your iPhone App to Windows Mobile?” already describes to broad overview of the research project, but on the MSDN network the whole case study is well documented in the article:  “Porting the Amplitude Application from the iPhone to a Windows Mobile Device – a Case Study“

I think the article can be of great help since it offers a starting point, and it provides bits of code which could be helpful while porting your own application. However each application has its own structure and probably each developer has an own style and structure of coding, so a unversal approach probably is not applicable. Every application will have it’s own challenges and it’s up to the developer to tackle these. I also expect not all the developers to document their findings and put these online. 

“The large development community, both within Microsoft and outside, and the various whitepapers, blogs, virtual labs, websites, and other online documentation, offered a wealth of information that provided direction and greatly facilitated problem resolution. The only real challenge was assuring total portability between screens, and that was assured by utilizing the concept of aspect ratios.” 

The documentation is a good point, but in the MSDN article you can read there are some challenges due to the differences in platform requirements as well.

Wrap-up and idea’s

Let’s start by having a look at the main conclusions from the research:

“Porting an iPhone application proved both surprising and not nearly as challenging as had been expected. Once the frameworks and library decisions were finalized, the effort to port code essentially consisted of moving Objective C to C#, both of which are Java-like languages.”

Remark my introductary comment that I don’t have a formal Computer Science education, so I need to trust the developer’s word. I think that the available documentation helps, and it can even significantly decrease the learning curve.

Mary-Jo Foley -Editor at ZDNet All About Microsoft- described earlier this year a kind of chassis/reference concept in her article: “A Microsoft smartphone: No. A Microsoft phone chassis: Yes“:

“Think of what Microsoft is doing in phones as similar to what it has done in the PC market. Microsoft often develops reference implementations and encourages PC makers that they build PCs that adhere to a set of reference guidelines/specifications.”

To me it sounds a little like concepts I know from Mechanical Engineering: process- and product-standardization, modular architectures and -designs. These concepts, if there is some part of truth in it, could furthermore decrease the learning curve for developers since the standards are very clear and outlined (comperable with DIN-norms in Mechnical Engineering).

“Thompson’s case study shows, that even though there are some challenges in porting a multimedia-rich application from the iPhone to Windows Mobile, the task can be accomplished, especially with the help of developer-friendly tools like Visual Studio, the richness of community content that is available for Windows Mobile, and last but not least by planning the project ahead and doing all the necessary research in advance.”

I would like to make a final point here. Close friend and colleague Paul Willen concluded in the article: “Windows Mobile 6.5 Development – What about Developers?” 

“[...] I think its sad to see that a very good developer has to do a great investment before his application can actually become a product in the Marketplace .That’s why I hope Microsoft will re-consider the choice and gives something to starting developers. Something that will make it easier and cheaper to start developing.”

While for the Apple Appstore and the Android Marketplace the development tools are free, developers need to invest even before they start developing. And despite the developer will get 70% of the revenue of the application, according to Todd Brix in the channel9 video, it might be a threshhold to start developers porting their Apple iPhone Applications !

I hope this article will provide some input to start a valuable discussion, and since I’m not an expert in the technical coding part, you developers out there might get my up to speed about the implications !

Reference List

While many references are used as links in this article I would like to highlight the two most important references on this case study, which provide a great amount of information for developers:

1. THE WINDOWS MOBILE BLOG:  Ready to Port your iPhone App to Windows Mobile?
2. MSDN:  Porting the Amplitude Application from the iPhone to a Windows Mobile Device – a Case Study

A few weeks ago Jason Langridge wrote an article on his blog “Online Mind Mapping” which caught my attention and covers a great online service for Mind Mapping called MindMeister.

Last year I attended a traning of Marc Tigchelaar which I covered in the article: “Speed reading, mindmapping & braintraining“, and during the recent “Business Model Knowledge Fair & Book Launch” I could experience the power of visual (thinking) techniques in business communication myself by applying it on drawing a business model.

Introduction: “What is mind mapping ?”

On the mindmeister website a very nice definition can be found which covers most of the concepts behind the mind mapping technique:

“Mind mapping is a creativity and structuring technique that focuses on the human mind and its assumed inner workings. Contrary to the conventional methods of linear reading and writing, mind mapping is based on the central thesis that our mind works both rational and associative. In order to mimic this behavior we have to adapt our traditional methods of note taking, brainstorming, and creating lists. We need to introduce visual stimuli based on imagery, colors, icons and a more holistic view on a given topic or theme. ”

On the website of Tony Buzan -the developer of the Mind Mapping technique- you can find a very practical and helpful example called: “Exam Revision 10 Top Tips“. Here comparison overview is shown of a mindmap next to the list of tips, so please compare for yourself.

MindMeister and some key features

Now we know a little about the basic concepts and reasoning behind mindmaps, let’s have a look in which ways MindMeister extends on these concepts and makes this tool extremely useful for business and working in projects:

“MindMeister is the market leading and multiple award-winning web-based collaboration solution that uses proven mind mapping concepts to facilitate multi-user planning, brainstorming, and project management sessions from within a standard web browser.”

While I used Mindjet Mindmanager 8 until now to draw mindmaps on my Lenovo X60 tablet, it is not easy to work simultaniously, adjust or share the mindmap easily with you project team.  This brings us to THE unique feature of the MindMeister service.

Collaborative Online Mind Mapping

“MindMeister brings the concept of mind mapping to the web, using its facilities for real-time collaboration to allow truly global brainstorming sessions. Users can create, manage and share mind maps online and access them anytime, from anywhere.”

With this concept MindMeister become a valuable business tool, which projectmanagers and engineers could use on daily basis, without the need to be writing on a white board in the same physical room with your team mates. It will help to capture idea’s in an efficient way, and describe relations among the different idea’s in a graphical way.

Mobile access

Another feature that I really like as a mobile technology enthusiast is the availability of a MindMeister for mobile application. With this application you really have total freedom of accessing your mindmaps on the go, even without the need of a computer or notebook.

“MindMeister mobile, our iPhone application, provides access to your online mind maps whereever you are. You can create new ones, edit them and sync them with the server. Through our unique user interface you have both the comfort of an iPhone application and the familiar interface of MindMeister”

Unfortunately the MindMeister for mobile application is only available for the Apple iPhone, and as a Windows Mobile fanboy I truely hope that this great application will be ported to the Windows Mobile platform as well. I think it would a great application to have in the business center of Windows Marketplace for mobile.

Overall thoughts

Despite I really like Mindjet MindManager 8 on my Windows Vista powered Lenovo X60 tablet, I think that the MindMeister service brings mindmapping to the next level and making it available for a wide variety of business applications. You can easily share the mindmap with your colleagues and changes by your co-workers are shown on a real-time basis.

MindMeister connects the web, the pc and the smartphone so you can access the mindmaps anytime anywhere. This is a comperable strategy as some of the Microsoft products like Microsoft Live Mesh or another example Evernote. This multi-platform approach is a concept that I  personally like, and I truly hope te see a Windows Mobile version coming soon !

MindMeister is offered in four different editions:  (1) basic; (2) premium; (3) business; (4) academic; The basic version is free, and this is a great opportunity to get familiar with mind mapping or start instantly sharing and colaborating on mind maps with your co-workers and friends.

Reference List

1. MINDMEISTER:  Online Mindmapping – About
2. BUZAN WORLD:  Buzan Books on Mindmapping

I’m using Evernote software on multiple platforms since the early start a little more than a year ago, because one of the limitations of Microsoft Exchange Activesync is the ability to synchronize notes directly over the air to your Windows Phone. 

“Evernote allows you to easily capture information in any environment using whatever device or platform you find most convenient, and makes this information accessible and searchable at any time, from anywhere.”

The summary above already describes I can take, edit and share notes, as well as embedding voiceclips,  pictures or other files depending on your type of subscription. Yesterday on the Evernote blog an new premium feature was announced:  Evernote PDF Search.

This is very clever and helpful feature for people who read, write and work a lot with pdf-files in their daily life. A good example -also applicable to myself- is students, researchers and practitioners, who share scientific knowledge, papers and articles in databases using pdf-files as the primary medium.

Therefore I’m really excited about this new feature, since I already was uploading pdf-files to my Evernote-account to store them safely in the cloud.

httpv://www.youtube.com/watch?v=1LVwRK3mTO4

What is new ?

“There are two types of PDFs in the world: those that are searchable and those that aren’t. Most scanners produce PDFs that are essentially digitized images of a physical page. In the past, these PDFs would not appear in your search results. Starting now, Evernote will run these PDFs through our updated recognition servers, allowing our Premium subscribers to find them when they search. In addition, our desktop versions will allow premium users to export the searchable PDFs by right clicking on them in the note.”

Wrap-up and thoughts

Concluding I think this is a great feature, which certainly will make people switch to a premium account of Evernote if they work a lot with pdf-files. In the business- and academic world pdf-files are a very common format of sharing information and reports. However I would like to know how the text recognition will be implemented accross different languages.

If you didn’t test the Evernote service before, you should certainly head over to the download page, install the Evernote on te platform you are using, and sign-up for the free service! Seeing is believing, and for additional information you can check out the video’s and tutorials.

If you like it the upgrade for the premium service is highly recommended, and the price $45,- is certainly fair for the amount of premium functionality you get.

Finally Evernote is continuously developing and improving the service, and even adding new (mobile) platforms like the recent Evernote for Palm Pre. It simply is one of these clever applications that makes daily life and work so much easier.

Reference List 

1. EVERNOTE BLOG:  New Premium Feature: PDF Search