Remo Knops' Personal Blog » TECHNOLOGY

Windows Phone 7 Technical Preview – Developers test performance of WP7 applications on “real” phones

Remo Knops — Wed, 21 Jul 2010 21:00:14 +0000

Windows Phone 7 development reached an important milestone yesterday, with the release of the Windows Phone 7 Technical Preview on prototype phones from Asus, LG and Samsung !

“Microsoft reached a major milestone with development of Windows Phone 7 and has devices loaded with the Technical Preview that will be sent to thousands of developers.”

Windows Phone 7 (series at that point in time) was first presented to the public during Mobile World Congress in Barcelona earlier this year. The focus of this first chapter in the Windows Phone 7 story was mainly on the new graphical userinterface and the hubs.

Microsoft outlined the second chapter of the Windows Phone 7 story at the MIX 2010 conference, where the more technical details were filled in. I would like to recommend the article “Videos of MIX10 Windows Phone sessions ” by Charlie Kindel on the Windows Phone Developer Blog.

The Windows Phone 7 Technical Preview is another chapter in the Windows Phone 7 story, since developers are now able to test the applications they have been building not just in the emulator, but on real prototype devices.

Windows Phone 7 reaches a major Milestone

Terry Myerson, Corporate Vice President of Windows Phone Engineering, published an article on the Windows Phone Blog in which he shares some additional information about the Technical Preview milestone:

“Before release of this milestone, the software has undergone extensive testing – in daily use by more than 1000 people at Microsoft who have been using WP7 as their only phone for the past several months, and the more than 10,000 devices in our test labs. We’ve been testing usability, battery life, network connectivity, and many other metrics for a long time. As a result of that work, I hope you will find the experience to be of surprisingly high quality.”

Furthermore you can read in the Windows Phone Blog article:

“Starting today, thousands of prototype phones from Asus, LG and Samsung are making their way into the hands of developers over the next few weeks. Combine that with the beta release of the Windows Phone developer tools, and I can’t wait to see how our developer partners take advantage of our new approach to smart design and integrated mobile experiences.”

In the context of the Windows Phone 7 Technical Preview I highly recommend the exclusive interview of Joshua Topolsky with Joe Belfiore, corporate VP of Windows Phone.

Image used with permission from Engadget article “Windows Phone 7 in-depth preview“

Windows Phone 7 Technical Preview coverage of well respected websites

The prototype phones with the Windows Phone Technical Preview have not only been making their way into the hands of developers.

A limited group experts and mobile technology websites received a Samsung -i8910 Omnia HD like- developer phone pre-loaded with the latest Windows Phone 7 Technical Preview as well, and below you can find a comprehensive list with reviews.

Mobius friends’ thoughts and experiences with the Windows Phone 7 Technical Preview

Matthew Miller, Joshua Topolsky & Chris Ziegler and Vincent Nguyen have really published some impressive in-depth monster reviews with lost of pictures and video’s. These are certainly worthwhile to read, despite you need to take some time to digg through very insightful reviews.

Other well respected experts put the Windows Phone 7 Technical Preview to the test

I was fortunate to meet Paul Thurrott during TechNet_Live last year, where he was a keynote speaker because of the book Windows 7 secrets !!

Paul Thurrott really covers the whole spectrum of Microsoft products and -services from Windows, Office, Windows Live to Xbox and Windows Phone, so it is certainly interesting to read his idea’s and first thoughts.

Overall conclusions and wrap-up

I must admit that I have spent quite some time reading through the reviews and the observations of fellow tech writers and friends. I think each review is worthwhile to read and gives you a great multi-perspective overview of the completely from scratch designed Windows Phone 7 (mobile operating system).

George Ponder, Editor of WMExperts, has summarized the consistent positives, negatives and unknowns throughout the reviews in a nice re-cap of the Windows Phone 7 Technical Preview. In general the reviews are very positive, which correlates witth my personal experience with earlier builds of Windows Phone 7, since I have been fortunate to get a close look and feel of Windows Phone 7 during two local Microsoft events:

Charlie Kindel provided me with a “private” Windows Phone 7 demo on the well known Asus prototype. Furthermore I had some hands-on time with the LG Panther prototype about a month ago during the Windows Phone Get Together Event. I concluded that “the LG Panther and Windows Phone 7 felt snappy, responsive and showed fluid motions.”.

If I look back at both times, you can realy feel the ongoing improvement and optimization of the platform. Sometimes it are just some little details that support this reasoning, and remark the comment of Terry Myerson, Corporate Vice President of Windows Phone Engineering about the stability of the Windows Phone 7 Technical Preview.

Combined with more and more awesome (concepts of) Windows Phone 7 applications, it clearly shows that the Microsoft Ecosystem is in the move. I’m definitely very excited towards the upcomming months and the launch of the retail Windows Phone 7 devices.

“I love Windows Phone”

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LG Panther Windows Phone 7 Prototype @ Windows Phone Get Together Event, Netherlands

Remo Knops — Tue, 29 Jun 2010 12:00:28 +0000

Last week I attended the very first edition of the Windows Phone Get Together event in Utrecht, the Netherlands. I think it is pretty unique to have an event in which a large company like Microsoft directly interacts and engages with end-users of their products.

You can read an extensive event report on MobilityMinded, and please put November 9th in your agenda when the next Windows Phone Get Together event will take place @ Microsoft Netherlands HQ.

Meet the local Dutch Windows Phone Team !

Maarten Sonneveld, Business Group Lead Mobile @ Microsoft Netherlands, opens the event with an introduction of the local Dutch Windows Phone team, and the Dutch Windows Phone Microsoft Most Valuable Professionals (MVP), Jaap van Ekris, Mark Briggeman, Halil Yüksel.

Johan van Mierlo was visiting the Netherlands for a few days and was announced as well, as a USA Windows Phone MVP visiting the Windows Phone Get Together event.

Windows Phone Forum application – Aggregation of Dutch Windows Phone news

Windows Phone Forum application 1.0, that aggregates news and information from the Dutch Windows Phone Forums, the Blog of the Dutch Windows Phone team and its Twitter feed.

MobileLayers, the company of Halil Yüksel, has developed this application for Windows Phone, commissioned by Microsoft Netherlands. In the review of the Windows Phone Forum application 1.0 you can read more about the features and functions of this application.

Download the Windows Phone Forum application directly from the MobileLayers website.

Windows Mobile 6.5.3 – Now and the future strategic direction

Windows Mobile 6.5.3 will be strategically (re)directed towards the large business customers compared to the wider, more consumer-oriented offering of Windows Phone 7.

Windows Mobile 6.5.3 powered Phones (and its applications) will continue to exist and continue to be supported. Meet some of the latest Windows Mobile 6.5.3 phones: (1) Samsung Omnia Pro 4, (2) Sony Ericsson Aspen, and (3) HTC HD Mini.

It was great to hear some official news/information about the strategic direction of Windows Mobile 6.5.3, despite the intense focus on Windows Phone 7 !

Windows Phone 7 – A different kind of phone, designed for life in motion, with integrated experiences

HTC, Samsung, LG, Sony Ericsson, Dell, Toshiba, Acer, and Asus are original equipment manufacturers who have committed to build Windows Phone 7 devices.

Great news to see the hardware part of the Windows Phone 7 ecosystem take off, and I’m looking forward to some new fresh hardware designs that maximize productivity and efficiency of the Windows Phone 7 mobile operating system. Without giving any preference to anyone of the Microsof OEM Partners above, I would like to recall my excitement about the Dell Lightning Windows Phone that cleverly integrates a physical full QWERTY keyboard.

Furthermore it seems that you can expect the first Windows Phone 7 device(s) become available in the Netherlands via online retailer Coolblue around October/November this year.

Back in March this year I was fortunate to interview Charlie Kindel, Partner Group Program Manager for the Windows Phone Application Platform & Developer Experience, during the DevDays 2010 event in the Netherlands. The questions in the Q&A session of the Windows Phone Get Together Event showed some resemblance with the questions that I asked Charlie Kindel. The audience was a great mix of 90 people that approached Windows Phone 7 from different perspectives (customer, developer, technical decision maker, resulting in a highly interesting and lively discussion.

Developers who want to learn more about Windows Phone 7 development, could read the DevDays 2010 event report which addresses the sessions of Rob Miles, Microsoft Most Valuable Professional and lecturer in the Department of Computer Science at the University of Hull. The slide decks, recordings of the sessions and code samples on his website can really help you jumpstart development for Windows Phone 7.

Don’t forget to check out the PowerPoint Slides of Albert Shum, Michael Smuga, Chad Roberts about the Windows Phone UI and Metro Design Language, and the Engadget Windows Phone 7 complete guide !

Image used from Pocket Lint article “Windows Phone 7 and LG Panther hands-on, Fully-working prototype spied at Microsoft demo“

Hands-on time with a LG Panther Windows Phone 7 prototype

By far the coolest part of the Windows Phone Get Together event is the hands-on time with a (working) prototype of the LG Panther running a recent build of Windows Phone 7.

Everyone from the audience was allowed to get an idea of the real look and feel of Windows Phone 7, which is completely different than seeing it in PowerPoint SlideShows or YouTube videos. This is the real deal, and if you think about this, it is a very unique situation that Microsoft allows end-users to have some hands-on time with prototype hardware AND software !

It is very special and exciting to hold the LG Panther and make the first gestures through the Metro Windows Phone GUI, even despite the private demo of Charlie Kindel a little while ago. Overall the LG Panther and Windows Phone 7 felt snappy, responsive and showed fluid motions.

Unfortunately there was no copy of the Harvest, a 3D Xbox Live game on Windows Phone 7, loaded onto the LG Panther. Since the gaming hub has been one of the items that really impressed me during the MIX 2010 keynotes in terms of performance and power.

We were asked not to take pictures of the device, and of course I play by the rules of the game. There for I included the picture above of a Pocket Lint article, showing a very similar LG Panther (except for the color of the theme). In the context of these Windows Phone 7 prototypes I would like to bring the Samsung Omnia i8910-based Windows Phone 7 prototype phone, to your attention that has been covered by the Engadget team.

Despite it is still uncertain if you will see successors of these prototypes on the massmarket it is very nice to see different hardware designs and formfactors. This partly answers the question that differentiation in terms of hardware is possible.

I’m really looking forward to the Windows Phone 7 devices from the mentioned Microsoft OEM Partners !

Concluding thoughts and wrap-up

I think it is pretty unique to have an event in which a large company like Microsoft directly interacts and engages with end-users of their products.

It is even a more unique situation that Microsoft allows end-users to have some hands-on time with prototype hardware AND software ! However I think this has been the coolest part of the Windows Phone Get Together Event for a lot of attendees. Furthermore it helps in the process of telling the story and spread the news in an open and transparent way !

The LG Panther prototype and Windows Phone 7 had responsive look & feel resulting in fluid motions. Furthermore I see more and more awesome (concepts of) Windows Phone 7 applications like BusTrack, used for real-time tracking of Chicago buses, or the good old Minesweeper ! This clearly shows that the Microsoft Ecosystem is in the move, and I’m looking forward to the upcoming months !

Finally it was great to catch-up with old friends, the local Dutch Windows Phone team, and the attending Microsoft partners.

My compliments to Microsoft Netherlands and the partners Samsung & Coolblue for the excellent organization of the Windows Phone Get Together event, and see you all at the second Windows Phone Get Together Event on November 9th !!

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DevDays 2010 – Looking back @ Charlie Kindel Windows Phone 7 Interview, Windows Phone 7 Development, Making the Social Connection & Giving Robots Life !

Remo Knops — Sat, 29 May 2010 21:00:58 +0000

A few weeks ago I published a Windows Phone 7 related interview with Charlie Kindel, Partner Group Program Manager for the Windows Phone Application Platform & Developer Experience @ DevDays 2010, Netherlands on the MobilityMinded website.

DevDays 2010 is a large two-day event for developers on the Microsoft platform(s), and in this article I will share some information about the Windows Phone 7 related sessions.

Interview with Charlie Kindel, discussing Windows Phone 7 @ DevDays 2010

I was both fortunate and honored to have a 30 minute one-on-one interview with Charlie Kindel, Partner Group Program Manager for the Windows Phone Application Platform & Developer Experience, discussing various aspects of Windows Phone 7 (development).

It was an unforgettable and awsome experience, not only to interview someone who is completely responsible for the developer side of the Windows Phone 7 ecosytem, but also to feel and experience the persistance, commitment and determination of Charlie Kindel to make Windows Phone 7 a huge success.

As you can read in the interview I was fortunate to learn from Charlie Kindel about the underlying concepts and building-blocks of the upcoming Windows Phone 7 operating system. Some specific usage- scenario’s were still under research- or development (updates, copy-paste), which combined with the excellent media training of Charlie Kindel, left me with some open questionmarks.

However the close “private” demo got me really excited, especially Metro and the idea’s of content aggregation from different services or different locations on the phone. Also the productivity and efficiency improvements, like support for multiple Exchange accounts was great to see. Finally during one of the MIX 2010 keynotes I was simply blown away by the Xbox Live Game called The Harvest!

Charlie Kindel was one of the keynote speakers during the second day of DevDays 2010 as well, and I would like to recommend the recording of the session “Windows Phone 7 Application Platform”, which is available via Channel 9:

“Get a high-level overview of the new application platform and a complete picture of the developer story. Learn about the developer tools, the application frameworks, the support for Silverlight, and the support for XNA.”

Windows Phone 7 Development -- Rob Miles

“Rob Miles is a Microsoft Most Valuable Professional and a lecturer in the Department of Computer Science at the University of Hull, United Kingdom.”

Rob Miles is shown in his full glory in the picture above, while the description comes straight from his own website robmiles.com -- Rob Miles on the web. And why not? Rob Miles is an experienced lecturer, with an awesome style of teaching, that is relaxed and funny. However he keeps you focused and has a great and deep understanding about developing in Silverlight and XNA.

You can find the complete video of the Windows Phone 7 Development session with Rob Miles on Channel 9, which again I can highly recommend. Matthijs Hoekstra, Developer Evangelist @ Microsoft Netherlands , who I meet at the DevDays 2010 as well, announced this session on Channel 9 as:

“Watch this show with the very funny Rob Miles. He talks about the new Windows Phone 7 tools, shows how you can emulate your accelerometers for your WP7 with an XBox 360 controller and much more.”

I will briefly discuss some of the demo’s that Rob Miles discusses and uses to explain the development concepts for Windows Phone 7.

PatternMatch Silverlight Game

The picture above shows the Silverlight based PatternMatch game, with a great summary at the bottom of the slide: “Silverlight makes “form based” games really easy to create.”

Rob Miles first shows us the code and its simple structure for the PatternMatch Game, and illustrates the Game works like it is intended. In the second part of the demo is the PatternMatch used to illustrate the navigation on a Windows Phone 7 device (including the start menu- and the back buttons, defined by the hardware specs).

Rob Miles finally briefly discusses the advantages and differences of Silverlight in comparison with the XNA design language.

StarLight XNA Game using XNA Accelerometer Emulation

Rob Miles grabs his Zune HD for this demonstration and elaborates a little on the background of why he wrote the StarLight game. In the Microsoft MSDN Library you can find even more extensive information in the article: StarLight: Writing a Space-Shooter Game for Smartphones.

“This article describes how to generate moving star fields, animated sprites, and scripted movements for game objects. A space shooter game illustrates how to develop these features for Smartphones.”

StarLight is ported to the Zune HD by Rob Miles to illustrate how to develop these concepts in XNA and even make use of the accellometer if you like. However the educational purpose of this game is brilliant, and despite it was Rob’s joke I really do hope we can push him to bring the StarLight game to Windows Marketplace for Mobile or the Zune Marketplace.

Windows XNA “Game” Serving Gamepad accelerometer

An Xbox 360 controller is used in this demo, where Rob Miles shows of a Windows Phone XNA game that reads the position of the controller in X, Y, Z coordinates.

“Windows Phone programs can consume web services and read web pages. I connect the Windows Phone program to an XNA program that serves out X, Y and Z values read from the Gamepad.”

Despite I don’t have a formal background in computer science, you can think of some cool scenario’s or even business models that build upon the concept to read webpages and web services.

WP7 Phone XNA Multi-touch Piano

The last demo that I would like to discuss is a multi touch piano, build in the XNA design language and running on a Zune HD. In other words you could play the piano on the go on your Zune HD, however the educational reasoning is to learn embedding multi-touch into your Windows Phone 7 application.

You can find all the demo code samples on the website of Rob Miles in the article: “Devdays 2010 Windows Phone Game Development Talk“

www.youtube.com/watch?v=lFZ0z5Fm-Ng

Making the Social Connection -- Tony Krijnen, Daniel van Soest & Charlie Kindel

The video above was the introduction of the ”making the social connection keynote”, with the music of Fatboy Slim -- Right here right now song sounded impressive in the auditorium of the World Forum in the Hague.

I have seen Tony Krijnen and Daniel van Soest before when they provided a similar interesting technical session during TechNet_Live Netherlands, when I attended the new efficiency keynote with Steve Ballmer. Below you can see a brief overview of the mindblowing demo’s of Tony and Daniel:

Facbook on XBox 360 in addition to Facebook in Browser and Facebook for Windows Phone;
Microsoft Outlook Social Connector in Microsoft Office 2010 , that brings social networks like LinkedIn or Myspace into your Microsoft Outlook 2010 / 2007 environment;
Building a game level for Xbox 360 in a plug-and-play way, without seeing a single line of code;
Windows Phone 7 overview, and demotime with Charlie Kindel;

Jeff Wouters, Certified Microsoft Professional, has written an excellent story on his personal blog about the “making the social connection” keynote. So please check it out, and it was awesome to watch this session. Tony and Daniel keep up the good work, and I love the Windows Phone part !

Miles, R., 2010, Slides Giving Robots Life with the .NET Micro Framework, DevDays 2010, p.18

Giving Robots Life with the .NET Micro Framework -- Rob Miles

Rob Miles introduced himself and Oscar briefly on his personal blog, and you certainly need to watch the video on Tweakers.net as well:

“This time I’m taking my little robot Oscar and a bag full of sensors and bits and pieces. We are going to create some embedded devices on the fly and have some good old .NET Micro Framework fun and games.”

Rob Miles first shares his knowledge and experience to answer the questions “What is the .NET Micro Framework?” and “What can you do with the .NET Micro Framework?”. Both the software- and the hardware parts of these questions are addressed.

In summary: The .NET Micro Framework is designed for embedded applications (build in C#), that gives you the ability to control a wide variety of hardware from simple embedded controllers to connected data terminals.

The grand finale - Oscar, the Mini Robot rocks the stage !

The grandfinale of this session is controlling a robot with the .NET Microframework based on the system architecture shown in the screenshot above. The Windows Phone 7 device interacts with the Robot Control Webserver, which communicates with the wireless modem in Oscar, the Mini Robot.

Please have a look at the Flickr Photostream, where you can see the hardware setup and the grand finale where Oscar bows to the public @ DevDays ! This was really an wesome session, and reminded me of the good old times when I played around with Lego Technic (which probably has been one of the first identifyers for my mechanical engineering education).

Overall conclusion and wrap-up

My compliments to Microsoft Netherlands for the excellent organization of such a large-scale event like DevDays, which was comperable with the Microsoft TechNet_Live event for IT Professionals and Technical Decision Makers. I think it is a great opportunity to learn, broad your horizon and expand your value network by getting in touch with colleague developers.

Second I learned a lot from the sessions about the development side of Windows Phone 7, despite I don’t have a formal background in computer science. I was possible to get a deeper understanding of the possibilities of the Windows Phone 7 platform in a kind of high-level conceptual way. Please don’t ask me to write code, but I could grasp some of the underlying logic. Thank you Rob Miles for the brilliant way of lecturing !

If you ever plan to visit DevDays or TechNet_Live you definitely need to visit the keynote with Tony Krijnen en Daniel van Soest. They really bring excellent live demo’s and show you some very cool real scenario’s for a wide range of Microsoft products (from Xbox 360 to Windows Server 2008 R2) with a lot of passion and energy. The “guest-appearance” of Charlie Kindel and an extensive Windows Phone 7 demo made it even more special.

It was very special to meet a lot of awesome, highly interesting people, and I had some excellent converations with the people from Microsoft Netherlands on topics like Innovation and (corporate) Entrepreneurship !!Finally the interview with Charlie Kindel, Partner Group Program Manager for the Windows Phone Application Platform & Developer Experience, was an unforgettable experience. A great many thanks for the time and awesome demo !

I love Windows Phone !

About Microsoft Devdays 2010

DevDays 2010 is the largest Microsoft event in the Netherlands for software development and software architecture. Thousands of professionals yearly visit DevDays in order to get fully up-to speed about recent developments in their professional fields in two (Dev)days.
With lots of interesting keynotes, sessions and high quality speakers from all over the world this is definitely an event you need to attend if you are interested in developing on Microsoft platforms.

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HTC Wildfire launch event – Driving a Porsche Carrera GT3 @ Circuit Park Zandvoort

Remo Knops — Fri, 21 May 2010 15:45:00 +0000

Tuesday I was invited for the local HTC Wildfire launch event on a special location, Circuit Park Zandvoort. Circuit Park Zandvoort is one of the few car-race tracks in the Netherlands with a rich race history, several race klasses and even Formula 1.

This is a special location to introduce a new product like the HTC Wildfire, right ?

Introduction HTC Wildfire by Mark Moons, Regional Manager HTC Benelux

Mark Moons, Regional Manager HTC Benelux, kicks off the first part of the HTC Wildfire launch event with a general introduction of the current HTC position in the Benelux (= Belgium, Netherlands and Luxemburg) market.

HTC in the Benelux – Position and Trends

HTC grows in the Benelux market, (1) in terms of company, and (2) in terms of brand. HTC has a growing marketshare in the Netherlands, which is a trend I could follow over past events (for example Android Experience 2010 – Great Dutch event around the Android Ecosystem, and HTC HD2 locally announced by Mark Moons (HTC Benelux).

Mark Moons, Regional Manager HTC Benelux, raises a few highly interesting points about dynamics in the market.

The smartphone is becoming more mainstream, which means for the HTC brand a shift from technology brand to a more lifestyle position.
Furthermore there is a clear impact of social media on the use of smartphones, share your life always and everywhere. People who are engaging in social networks from a smartphone are more active/involved compared to traditional use behind the screen of a notebook.

To wrap-up this section HTC is the market leader on the Windows Mobile- and the Android operating system, and as an example don’t forget the huge success of the HTC Hero !

Meet the HTC Wildfire

In the picture above you can see that Mark Moons, Regional Manager HTC Benelux shows the HTC Wildfire in front of an aerial photograph of Circuit Park Zandvoort. On MobilityMinded I have published an article ”HTC Wildfire preview – Android & HTC Sense for the masses” that covers a preview of the HTC Wildfire hardware, and hopefully a thorough and in-depth review can be performed later.

In this section I will provide additional background information, underlying some of the key features of the HTC Wildfire. However I will start with the following summary of the HTC Wildfire on the HTC website:

“You have lots of friends in lots of different place. Why not bring them to you? See everyone’s Facebook, Twitter and Flickr updates, all in one feed. Share your favourite apps, because your mates will love them too. And get everything from texts, to photo’s organized by the friend that sent it – not to mention their latest Facebook status when they call. HTC Wildfire. Your friends have never been closer to you.”

Social networks take over the world

As mentioned before by Mark Moons, social networks are a catalyst for smartphones and their use.

Facebook: 500 mln users;
Twitter: 40 mln users;
Flickr: 32 mln users;

The numbers from the presentation don’t need much of an explenation, social networks take over the world.

Android Market – An explosion of applications

The second set of statistics provided by Mark Moons, Regional Manager of HTC Benelux is about the Android Market.

There are more than 54.000 applications in the Android Market and counting;
Forecast: 150.000 applications in the Android Market by Q4 2010;
Android users download -on average- 8.7 applications per month;
60% of the applications in the Android Market are free;

While in my honest opinion the number off applications doesn’t tell anything about the quality of the applications, these statiscs do show that there is a clear momentum for developers to jump on the Android train. However it is interesting to see the explosive growth of an open source based mobile operating system like Android, compared to the closed mobile operating system of the Apple iPhone.

Google Maps Navigation will become available in the Netherlands this month, and combined with Android 2.1 and the option to share applications with your friends, brings this the best of Android to the HTC Wildfire. If you add 3.2″ capacitive touchscreen supporting multi-touch, the HTC Sense GUI and an excellent 5.0 megapixel camera to this, you can only conclude that the HTC Wildefire is ready to target the segment “between” the feature phone and the smartphone. Given the price point of E259,- (including VAT and excluding a subscription) HTC is clearly comitted to play a tough retail game !

Paul van Splunteren, Dutch GT4-teamowner Porsche Eindhoven provides tips and tricks about Circuit- and F1 racing

Paul van Splunteren, Dutch GT4-teamowner Porsche Eindhoven, delivers the second session of the HTC Wildfire launch event in which he shares his tips and tricks about racing on Circuit Park Zandvoort combined with his own car-racing-experience. Paul van Splunteren, will compete in the legendary 24 hours race of Le Mans upcoming June, and has a well established track record in car racing.

Circuit Park Zandvoort, and how to race on a track like this;
A well balanced curve technique on race circuit is extremely important;
Physical health of drivers, heart rates and g-forces;
A thorough comparision between GT3 / GT4 and F1, differences in speed and power;
Don’t forget to enjoy the race experience !!

In think Paul van Splunteren, shared quite some interesting facts about car-racing ! Being an active road cyclist I could grasp a feeling about the heart rates and physical health of the drivers, which is highly underestimated.

Do you also remember that HTC Benelux is the main sponosor of the Dutch GT4 championship and the sponsor of Team Bilderberg Porsche Eindhoven ?

“The partnership of HTC and Team Bilderberg Porsche Eindhoven is a strong combination of companies driven by values like innovation, design and speed. In addition to extensive relationshop marketing closely tied to the Porsche brand, HTC and Team Bilderberg Porsche Eindhoven work together on new mobile applications for car-race enthusiasts and Porsche drivers to get the most out of their HTC Smartphones!”

Picture used with permision of Chris Schotanus, Essay Producties

Porsche Carrera GT3 race-experience on Circuit Park Zandvoort

With all the tips, tricks and shared experience of Paul van Splunteren, Dutch GT4-teamowner Porsche Eindhoven, it was time for our own race experience on Circuit Park Zandvoort in a Porsche Carerra GT3 !

In the group photograph above I’m on the 6th position from the left, next to Mark Moons, Regional Manager of HTC Benelux (wearing a black blouse and holding the helmet in front of me). While at the picture you see the Team Bilderberg Porsche Eindhoven Porsche GT4 car, we were able to drive a Porsche Carrera GT3 on Circuit Park Zandvoort.

I must admit this was my first drive on a race track, so this was an exciting experience. Amazing to feel the power and acceleration of the Porsche Carrera GT3, and the stability riding curves is simply awesome. After a few laps you really start to feel the car and get a good flow in the curves, and you really enjoy the ride. On the straight line to the finish you get a speed of about 200 km/h, but inside the Porsche you simply don’t have the feeling driving that fast. Also the roll cage, race seats and helmet give a nice touch of a real race and get the adrenaline flowing !

I started with the first group of six cars, so I was able to see the other two groups race as well. The experience from the pit lane is different, mainly because it looks so much faster as a spectator. However it was extreme fun to see the others race, while I also enjoyed the other race cars on the track like a Corvette C6 and even a Radical S3, which was also on the track when I raced !! Impressive to hear the torque and mussle from these race cars.

Final thoughts and conclusion

I would like to thank HTC Benelux and Whizpr for the invitation to this special HTC Wildfire product launch on a very interesting location.

Everyone present at the launch event could really experience the results of “a strong combination of companies driven by values like innovation, design and speed“. The synergy and similar mindset of HTC and Team Bilderberg Porsche Eindhoven resulted in a great race experience on Circuit Park Zandvoort. Two great brands with a drive to be a leader come together on the same place: the race track !

Like I mentione before it was my first time riding on a circuit, and the driving behavior and power of the Porsche Carrera GT3 really made it an exciting experience. In order to get an additional idea of the day you might want to check out the set of pictures on my Flickr-account , or the imagebank of Chris Schotanus, Essay Producties.

Finally I do believe that with the HTC Wildfire, HTC has an interesting device to play the retail-game to win and bring both HTC Sense and Android to the masses !

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Microsoft Office 2010 + SharePoint 2010 Launch Event – The Future of Productivity

Remo Knops — Fri, 14 May 2010 12:00:24 +0000

Wednesday I was fortunate to be invited to the local Microsoft Office 2010 and SharePoint 2010 launch event in the Netherlands. As you can read in the press release “Microsoft Delivers the Future of Productivity With Office 2010 and SharePoint 2010“:

“Microsoft announced the worldwide availability of Microsoft Office 2010 and Microsoft SharePoint 2010, as well as Microsoft Visio 2010 and Microsoft Project 2010, for business customers worldwide.”

This has two implications: (1) the consumer launch and -availability will be later this year, and (2) Microsoft Visio 2010 and Microsoft Project 2010 are launched as well today, in addition to Microsoft Office 2010 and SharePoint 2010. Due to my background in business administration these are both applications I use often, and I’m happy to see that with the 2010 release of Microsoft Office, -SharePoint, -Visio and -Project, the ribbon is available troughout the Microsoft Office Suite.

Introducing Microsoft Office 2010 and SharePoint 2010 within “the smart working better living” framework

The local Microsoft Office 2010 + SharePoint 2010 launch event starts with a presentation that briefly introduces the new products within the boundaries of “smart working better living” framework, which consist of three components:

Technology;
People;
Physical (location);

With the announcement of Microsoft Office 2010 + SharePoint 2010 the technology component is refreshed within the framework (that however has underlying relations with the other components). If you have watched the keynote you will hear Wolfje van Dijk, Strategist of KPN /Getronics refer to this framework as well.

The introduction to Microsoft Office 2010 and SharePoint 2010 furthermore addresses the underlying reasoning and background information on devlivering the best productivity suite available on the market. These items are also part of the keynote below, and you will furthermore see some the productivity improvements demo-ed !

Stephen Elop, President, Microsoft Business Division, launches Microsoft Office 2010 and SharePoint 2010 in New York

The second part of the launch-event was following live the Microsoft 2010 and SharePoint 2010 launch keynote with Stephen Elop, President, Microsoft Business Division. Very nice to see Wolfje van Dijk, Strategist of the Dutch company KPN/Getronics kicking of the Microsoft Office 2010 and SharePoint 2010 product launch by telling the story of KPN/Getronics.

Steve Ballmer explained the Microsoft Ecosystem, the vision of Microsoft and The New Efficiency, during the keynote at TechNet_Live in the Netherlands last year, when Microsoft Windows 7, Windows Server 2008 R2 and Microsoft Exchange Server 2010 were announced! In the introductary story of Wolfje van Dijk, Strategist of KPN / Getronics, you could hear that the new efficiency reasoning underlies their decision to roll out Microsoft Office 2010, Microsoft SharePoint 2010 and Microsoft Exchange Server 2010.

Microsoft Office 2010 – Numbers, Math & Financials

An interesting part of the Microsoft Office 2010 launch that matters from a business perspective is some of the math and financials. At first however I would like to look back at some impressive numbers of the Microsoft Office 2010 beta program:

“Microsoft’s Office 2010 and SharePoint 2010 beta programs were the largest ever, with three times the number of participants compared with the Office 2007 beta program. As a result, 8.6 million people are already using Office 2010 and related products. In addition, more than 1,000 partners are already building solutions for the 2010 set of products.”

As part of the Microsoft Office 2010 beta programs you could sent feedback to Microsoft about improvements you wanted to see in their software. With 8.6 milion people already using Microsoft Office 2010 products you have a nice pool to user crowdsourcing techniques to improve your products.

Lets continue with the math and financials, that show similar calculations on for example return on investment (=ROI) like in The New Efficiency approach during the launch of Windows 7. Remark that the case study in the Windows 7 scenario was also from Getronics. The Microsoft Office 2010 productivity and efficiency improvements have been research by Forrester Consulting:

“A commissioned study conducted by Forrester Consulting, “The Total Economic Impact™ of Implementing Microsoft’s Integrated Office Productivity Platform,” May 2010,¹ evaluated the 2010 releases of Office, SharePoint, Exchange and Office Communications Server 2007 R2. The Forrester TEI model employs four fundamental elements including costs, benefits to the entire organization, flexibility and risk. Based on the customer interviews, Forrester constructed a TEI framework for a composite organization and found the ROI to be 301 percent with a payback period of 7.4 months after deployment. The study also found that the composite organization would see more than $13 million in savings over a three-year period and on average, a savings of more than two work weeks per year.”

The payback period of about 7 months is impressive in the current competitive landscape. I wonder however if this the optimum result or the average result of a few case studies. The latter approach would provide a more realistic result in my honest opinion.

In this context I would furthermore like to recommend the Mary-Jo Foley article “Forrester: Google still a distant Office competitor” on the All About Microsoft ZDNet Blog, that provides some additional Forrester consulting insights and compares Google Docs and Microsoft Office.

Stories of Microsoft Partners implementing Microsoft Office 2010 and SharePoint 2010

Stephen Elop, President of Microsoft Business Division, discusses the stories of a few close partners from all over the world, who already implemented Microsoft Office 2010 and SharePoint 2010 in their enterprises.

Wolfje van Dijk, Strategist, KPN / Getronics;
Stephen Wilson, Chief Information Officer, NSW Department of Education & Training;
David Glenn, Director Enterprise Operations, Del Monte Foods;
Mark Mastrianni, Manager Global Technology Aquisition & Licensing, General Electric;

I think this is a great approach to share real life practical stories, as a significant part of a product launch keynote. Especially since Microsoft Office is one of the company’s bestselling products. Very cool to see a great role of a Dutch company KPN/Getronics in here.

Microsoft Office 2010 Demotime with Chris Caposella, Sr. Vice President, Microsoft Business Division

Chris Caposella, Sr. Vice President, Microsoft Business Division, provides an excellent 20 minute demo that shows some of the new features and capabilities of Microsoft Office 2010, across the three-screens-and-the-cloud.

A. Microsoft Outlook 2010

Preview pane of your calendar, when a meeting request is sent to you;
Someone can leave a voicemail to your inbox in Microsoft Outlook 2010, based on the great updates for Windows Phone in Microsoft Exchange Server 2010;
Conversation view, gives you the ability to manage conversations in-stead of e-mails. The clean-up feature lets you easily delete the non-unique e-mails in conversations, providing focus on the information that matters;
Quicksteps, reply with a meeting gives the ability to set-up a meeting with all people in a conversation with one single click;
Mailtips, provide really helpfull information about the receivers or distribution lists before you have sent an e-mail. Via the mailtips it is really easy to change these items;
Outlook Social Connector for Microsoft Outlook 2010, transforms Outlook 2010 into a social hub and connects with networks like LinkedIn, Facebook, MySpace, or SharePoint inside the enterprise;

B. Microsoft SharePoint 2010

Sharepoint 2010, better work together via the social network inside the firewall of the enterprise, improved search scenarios on Sharepoint 2010, enhaced viewers inside the browser;
SharePoint Workspace is the new name for Microsoft Groove and provides “offline use” of SharePoint data on your computer;

C. Microsoft Excel 2010

Sparklines in Excel 2010, give you the ability to create an in-cell-chart of specific data and avoides complex and hard to interpret graphs;
Powerpivot in Excel 2010, facilitates easy sorting and filtering of huge datasets in mermory, that give instant results !
Slicers in Excel 2010, create a visual dashboard of your powerpivot dataset and graph. You can easily user the slicers as filter, with instant updates of the powerpivot chart;

D. Microsoft PowerPoint 2010

Use of rich media like video in PowerPoint 2010 becomes really easy. Editting is really easy, without the need of third-party tools;
Broadcast slideshows directly from within PowerPoint 2010, to easily share your slideshows online no matter if you use a browser, a pc or a Windows Phone with real-time updates across the three-screens-and-a-cloud;

E. Microsoft Office 2010 Webapps

Backstage view in Microsoft Office 2010, gives you enhanced capabilities for the file you are using and let’s you easily share, publish or print the specific file and even “purge” high definition video’s into a lower quality version that saves data;
Microsoft Office 2010 Webapps provide enhanced Microsoft Office 2010 capabilities inside the browser with the same consistent interface and functions;

F. Microsoft Office 2010 on Windows Phone

Office Mobile 2010 applications for Windows Mobile 6.5 are directly available from Windows Marketplace for Mobile;
Windows Phone 7 features the Office hub that facilitates notetaking via OneNote on your Windows Phone 7 device, creating Word, Excel and PowerPoint documents on your Windows Phone 7 device, or simply connect the Windows Phone 7 directly to the SharePoint 2010 environment;

While I used the Microsoft Office 2010 Professional Plus-, Microsoft Visio 2010- and Microsoft Project 2010 beta on my desktop and reviewed the Microsoft Office Mobile 2010 beta application for Windows Mobile 6.5 there are quite some features that I haven’t used yet. The demo-ed new features in Microsoft Excel 2010 like the Sparklines, Powerpivot and Slicers are simply brilliant improvements. I’m looking forward to the final version Microsoft Office 2010 Webapps as well, in addition to the recently announced Microsoft Docs for Facebook.

Concluding thoughts and wrap-up

It is not a big surprise that Microsoft Office is one of the best selling products in the Microsoft product portfolio. Microsoft has pushed a lot of new productivity and efficiency features into the new product design of Microsoft Office 2010, SharePoint 2010, Microsoft Visio 2010 and Microsoft Project 2010.

Furthermore you can see the awesome results of the three-screens-and-a-cloud-strategy that directs Microsoft, specifically taylored to the Microsoft Office productivity- and efficiency scenario’s.

Stephen Elop, President, Microsoft Business Division: “The productivity solutions delivered in the 2010 release of the Microsoft Office and SharePoint, help our customers, end-users and IT professionals to save, grow and innovate !”
Chris Caposella, Sr. Vice President, Microsoft Business Division: “We strive to build the best productivity experience on your pc, phone, browser and deliver the cloud on your terms!”

I think these quotes clearly show the commitment and strategic goals of the Microsoft Business Division. I personally like the consistent user interface across the three-screens, for example with the introduction of the ribbon in Microsoft Visio 2010 and Microsoft Project 2010.

Windows Phone 7, Windows Mobile 6.5 and … Symbian S60, MeeGo ?

As a Windows Phone enthusiast I’m really looking forward to experience the Microsoft Office 2010 Mobile applications in the Office Hub on Windows Phone 7. I have already updated my Windows Phones (HTC HD2 and HTC Snap) to the Microsoft Office Mobile 2010 applications, that really foster huge improvements over the past mobile versions.

Who of you remembers ”Microsoft and Nokia form Global Alliance for Mobile Productivity Solutions” last year. I’m really curious to ind out if some of the Microsoft Office 2010 goodness will find its way on Nokia devices as well (in addition to Windows Phone). Nokia still ships an impressive ammount of phones, so I personally would expect such a strategic move within the Microsoft Office 2010 context, however this is pure speculation from my side.

SharePoint – Opportunities for the Ecosystem

I haven’t taken a deep-dive into the technology part of SharePoint, however I can understand the great business opportunities for the Microsoft Ecosystem that are supported with some impressive financial numbers.

“The SharePoint integration services opportunity for Microsoft partners and developers today is $5.6 billion and is expected to grow to $6.7 billion in 2011, according to Microsoft data.”

It is really a no brainer to see how Microsoft invests in new developments that drive the IT ecosystem and indirectly become the driver of economic growth, like you could see Steve Ballmer back-up with hard numbers during the TechNet_Live keynote.

Finally I don’t visit the headquarters of Microsoft Netherlands that often, so it was great to be there, experience the corporate culture, and most important I have met some awesome, creative and committed employees from different parts of the Microsoft organization. I would like to thank Microsoft Netherlands for inviting me to the Microsoft Office 2010 and SharePoint 2010 launch event.

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Microsoft Docs – Microsoft Office 2010 Web Apps + Facebook > Google Docs ?

Remo Knops — Tue, 27 Apr 2010 15:45:44 +0000

Last week Facebook announced the release of Microsoft Docs -a collaborative project of Microsoft and Facebook- during the Facebook F8 conference.

In addition to the Microsoft Docs introduction of Lili Cheng, General Manager of FUSE Labs, you can read the following description of Microsoft Docs on the Fuse Labs website:

“Discover. Create. Share.
Now you can discover, create, and share Microsoft Office documents with your Facebook friends. Built using Microsoft Office 2010 – Docs for Facebook provides the best possible document service for the Facebook environment.
Docs gives you a great, flexible social–productivity experience. You can decide who to share with… from privately creating, editing, and collaborating around docs, all the way to public sharing on the web. You can upload or start doc online, have someone help you edit it, incorporate feedback, and then share it with the world. Docs can be viewed and edited directly within a web browser – or, with a single click, you can edit them more richly and powerfully through the Microsoft Office software on your PC or Mac.
Seamless integration with Facebook means that the service is all about sharing your documents. Finally docs can be friendly too!”

Microsoft Docs – Some hands-on experiences

On the Microsoft Docs website you can find two video’s: (1) Welcome to Docs – Video Tutorial and (2) Getting Started for Docs – Video Tutorial. These video’s should give you a basic impression of the capabilities of Microsoft Docs.

Furthermore I would like to recommend a Microsoft Docs hands-on tour article published on PCWorld by JR Raphael, a contributing editor @ PCWorld and and the co-founder of eSarcasm. The article consists of pictures of the different steps of the document lifecycle.

Matt Singley, Senior Director of Social Media Strategy for M80, the leading provider of social media marketing and digital publicity services to Fortune 500 brands, has written an excellent article about Microsoft Docs as well and has some interesting feedback to share:

“You can visit the site and download existing homepage docs, but unfortunately full participation is still limited to beta users that have received an invite code. That means that until you are in the beta test group, you cannot actually upload anything…too bad.
I should also mention that I tried this site in four browsers: Internet Explorer, Firefox, Safari and Chrome. It worked great in all of them except Chrome initially; I got a compatibility error in the Google-born browser.”

Microsoft Docs vs. Google Docs

Just like Matt Singley and Jeremiah Owyang, Partner, Customer Strategy @ Altimeter Group and Columnist for Forbes CMO Network, I expected this result from the strategic Microsoft Facebook partnership as an attempt to compete with the Google Docs service.

Mary-Jo Foley, Editor from the All About Microsoft Blog on ZDNet, describes Microsoft Docs as ”a version of Office Web Apps tailored for Facebook users“, while she furthermore states in the ZDNet article:

“Office Web Apps is going to be available to different sets of customers in different ways, Microsoft officials have said. Business users who want to run them inside a company on their own servers and/or via a Microsoft-hosted server will be required to pay some still-unknown subscription fee.”

Therefore I do think that it is fair to conclude that the Microsoft Docs vs Google Docs comparison is clearly wrong, since this is a different product offering aimed at a different target audience. I would decribe Microsoft Docs as a derivative of the Microsoft Office Web Apps that serve the more “general” market. I think it would make more sence to make a comparison between these two services !

Pat Kinsel from FUSE Labs also addresses the comparison with Google Docs in the Microsoft Docs overview on the website:

“There are other services out there that let you create and collaborate on documents. And there are others that support sharing, discussing and discovering documents. But what makes Docs special is it’s the only service that supports the complete document lifecycle. That coupled with seamless integration of Microsoft Office 2010 and Facebook makes Docs the best possible document service for the Facebook environment.”

Overall thoughts and wrap-up

Microsoft and Facebook have already sucessfully teamed-up in the past, for example with the development of Facebook for Windows Phone that brings the Facebook experience to your Windows Mobile powered smartphone.

If you think about Microsoft Docs from a more abstract level, than it is the combination of the world’s leading Office suite with one of the most powerful global social networks. A clever combination that might result in a new market opportunities for both Microsoft and Facebook. However I’m trying to think a little more about the business- and revenue model behind, mainly because of the currently advertising driven Facebook network.

John Obeto, Microsoft MVP and owner of Absolutely Windows, proposed an integrsting question in this context: “Will Facebook expose the contents of the docs on docs.com to advertisers?“ Are revnues mainly created on the continued advertising model with the resulting yes answer to the question above, or will Microsoft simply get a license fee for leveraging the Microsoft Office Web Apps ?? Remark also the quote from the Mary-Jo Foley article that Microsoft Office Web Apps will be available in different ways to different sets of customers.

Business users might use the more traditional Microsoft Office Web Apps as an extention of the Microsoft Office 2010 software on the workstations and notebooks, while I wouldn’t be surprised to see Microsoft Docs, as a more consumer oriented offering, become part of the well known Windows Live bundle.

However these are just some thoughts and with the current information available there are no insights in the mid- and longterm goals of this start-up project. Furthermore the comparison of Microsoft Docs and Google Docs is clearly wrong, mainly due to the derivative character of Microsoft Docs. In order to complete the wrap-up I would love to hear your thoughts and invite you to sign-up for the beta of Microsoft Docs. Twelve of my friends did also sign-up as you can see in the screenshot above.

UPDATE

Takeshi Numoto, Corporate Vice President, Office Product Management Group, just published the article “Cloud creates new opportunities for Office: thoughts on Docs.com for Facebook” with his thoughts about- and the explorative nature of the Microsoft Docs approach.

About Microsoft Fuse Labs

“FUSE Labs works in partnership with product and research teams to ideate, develop, and deliver new social, real-time, and media-rich experiences for home and work. FUSE Labs experiences give users new ways to create, connect and collaborate with the people, information and ideas that matter to them.”

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Android Experience 2010 – Layar Business Models and the Android Ecosystem

Remo Knops — Fri, 26 Mar 2010 09:00:00 +0000

I was fortunate being invited to attend the highly succesful first edition of the Android Experience, an event that adresses the Android ecosystem from different perspectives.

In this article I will briefly summarize some of the highlights of Android Experience 2010 @ the Amsterdam Convention Factory.

On the MobilityMinded website I have written an extensive event report, inline with the following structure:

The importance of openness for innovation – Vincent Everts, trendwatcher;
The mobile future is bright and open, the impact of Android – Ed Achterberg, founder, CEO and senior research analyst at Telecompaper;
The power of Android: User experience is key – Mark Moons, Regional Director Benelux HTC;
Developing Apps: Doing business making money – Raimo van der Klein, Chief Exectutive Officer of Layar;
Banking with apps – David-Jan Janse, Manager of Rabo Mobile, Rabobank Netherlands;

The highlights of Android Experience 2010, in my personal opinion, are marked in itallic in the list structure above.

The mobile future is bright and open, the impact of Android – Ed Achterberg, founder, CEO and senior research analyst at Telecompaper;

I really liked the objective scientific approach of Ed Achterberg, founder, CEO and senior research analyst at Telecompaper. While some very interesting facts about the competitive mobile landscape were presented, Ed Achterberg also made some points that really make you think.

The misuse of the term personal computer for a desktop computer at home, while you take your smartphone with you all the time. A smartphone, which has taken over a lot of computer capabilities, is probably the most personal electronic device. Also the impact of other devices, like the netbook, e-book readers and devices like the Apple iPad will change the landscape;
Ed Achterberg presented a graph with the indexed results of the simplicity of device configuration at first use. Honestly I didn’t expect this measurements. However with the average age of the Dutch society rising, fast and easy configuration for the Joe Average end-user becomes critical, with increase of complexity among mobile electronic devices;
The Android operating system has got a very explosive growth curve with rapid development cycles. From the launch of the HTC Dream, which was the first Android device several versions of the Android OS have been released, 1.5 , 1.6 , 2.0 , 2.1 and a variety of handset manufacturer customizations. The open source nature has driven the growth of the platform, but it also fragments to Android OS at a fast rate. An interesting question is if Google should step up and close the open source model a little. Ed Achterberg suggests that a more uniform quality and user exprience could help the Android OS.

Especially about this last bullet I had some discussion about, among mobile friends and on Twitter with for example JeanPaul Horn (Planet Android / iPhoneclub) and Arnoud Wokke (Tweakers). I’m also curious if and how Google tries to manage the Android Marketplace with an explosive growth of developed applications (indexing and categorizing applications vs. sending in new applications) ?

The power of Android: User experience is key – Mark Moons, Regional Director Benelux HTC;

Mark Moons, Regional Director Benelux HTC, builds further on the market figures from the previous session of Ed Achterberg by sharing the HTC marketshares and the position of the Android OS in the Dutch mobile market.

A significant part of the session is about the Android ecosystem. Mark Moons explains the necessity of a healthy ecosystem in which the different players challenge each other and drive true innocation. In this light both open- and closed ecosystem are addressed, as well as the opportunity to educate end-users and create a competitive advantage for retailers.

The main conclusion is that an operating system with a healty ecosystem and an excellent user experience will be sustainable on the long term. According to Mark Moons, “Android will become the second operating system in the Netherlands within two years“.

Picture used with permission of Daphne Channa Horn, Independent Photographer

Developing Apps: Doing business making money – Raimo van der Klein, Chief Exectutive Officer of Layar;

Raimo van der Klein, Chief Exectutive Officer of Layar, is the fourth speaker on the Android Experience, and shares the challenges, opportunities and reconfigurations of business model and strategy in time of Layar.

Layar now aimes at becoming a platform (in contrast with the initial content focus) on top of which other developers can build their services, and in which Layar more or less takes care of a stable platform/environment, the distribution, the installed userbase and pre-installation on Android smartphones, for example the Samsung Galaxy S.

Raimo van der Klein explains the different business models and some specific business details in an interview with Vincent Everts (in Dutch and remark that Android World = Android Experience, Ed Achterberg is from Telecompaper not from Telecomworld)

THE FACTS

Layar had 3-5 business models from the start about a year ago and now;
Layar was one of five concepts the Layar team planned to do, however now there is fulltime focus on Layar only;
32 people are working on Layar;
Layar is funded (with venture capital) for E2.5 milion euro;
2700 Layar developers worldwide;
450 Layars published already and 1700 Layars in development;

THE BUSINESS MODELS

Content Layars, payment for hosting;
Opening the platform, payment when content is published, for example with a monthly fee;
Analytics, premium payments for advanced analytics;
Currently Layar focusses on building and expanding the brand, distribution and things like the pre-installation deal with Samsung;

AND ALSO

Games and tourists guides will become available in Layar in the near future (remark business model 2 in the list above);
Currently Layar has more end-users on Android devices than on the Apple iPhone devices;
The release of every Android device caused some change in the Layar code. Upcoming year about 90 handsets, and 2 people working fulltime on a stable Layar experience on all these devices;
Looking at a collaboration with Nokia (Symbian, Meamo). Nokia is stil the largest handset manufacturer that ships 400 milion handset per year;
Nokia plays the retail game very strong and pushing the distribution among stores;

Raimo van der Klein illustrates the Layar platform startegy with a new venture: TAB worldmedia, who connect augmented reality with outdoor advertising. I was fortunate to talk with Remco Vroom and Johannes la Poutre in the late afternoon, which was highly interesting.

At first I’m glad that Raimo van der Klein is willing to share these details on a business model level. It is very interesting, and these facts simply illustrate that business model innovation and the constant search for new strategic opportunities and exapnding competitive advantage are a necessity for every entrepreneur.

I’m curious if the Layar team used a business model design tool, like the business model canvas proposed by business model expert Alexander Osterwalder.

Final thoughts and wrap-up

I would like to compliment everyone who has been involved with the organization of the first edition of the Android Experience. The great industrial atmosphere of the Amsterdam Convention Factory was excellent for a technology event like this.

In addition to the excellent presentations above, Android Experience was also about meeting old friends (developers, press, bloggers, handset manufacturers, distributors) and meeting new friends. During and after the Planet Android App Challenge 2010, I had a few drinks with Patrick de Laive of the Next Web. A great guy with an exceptional entrepreneurial drive.

Other examples of this creativity and entrepreneurship are my discussion with the guys from TAB Worldmedia, or the described presentation of Raimo van der Klein, Chief Exectutive Officer of Layar, and Koen Krijns of Hardware.info with the barcode scanning application for Android.

The conclusion is simple, first edition of the Android Experience was a huge success !!

Dynamic Content Gallery Picture used with permission of Daphne Channa Horn, Independent PhotographerRelated Articles

Project Natal for Xbox 360 – A Controller Free Gaming Experience

Remo Knops — Thu, 07 Jan 2010 16:00:10 +0000

Last year I attended the Consumer Electronics Show in Las Vegas, but unfortunately I do need to miss one of the best technology shows on the planet this year. Since I’m passionate about Windows Phones and other Microsoft products I didn’t want to miss the Microsoft CES 2010 keynote with Steve Ballmer and Robbie Bach.

While Steve Ballmer announced to the public that the HTC HD2 will become available in the US via T-Mobile in upcoming spring, I was far more excited by an announcement made by Robbie Bach, President, Entertainment & Devices Division @ Microsoft: “Project Natal for Xbox 360“.

www.youtube.com/watch?v=dFrvHSEQKTU

What is Project Natal for Xbox 360 ?

While the video above of the announcement describes Project Natal for Xbox 360 pretty well, but you might want to look at a Project Natal definition from the Wikipedia page:

“Project Natal is the code name for a “controller-free gaming- and entertainment experience” by Microsoft for the Xbox 360 video game platform. Based on an add-on peripheral for the Xbox 360 console, Project Natal enables users to control and interact with the Xbox 360 without the need to touch a game controller through a natural user interface using gestures, spoken commands,or presented objects and images. The project is aimed at broadening the Xbox 360′s audience beyond its typically hardcore base.”

Both the video and the definition shown that Project Natal for Xbox 360 is a complex but very challenging innovation from a technical- and scientific perspective. In the Project Natal video above you can see some behind the scenes with the some Project Natal team members, each having a different professional- and educational background !! I think this story tells it all …

www.youtube.com/watch?v=I9tmr8VDqN8

Some concluding thoughts about Project Natal

I used to play with the Atari 2600 “gaming console” as a child, but I have never really played a lot on gaming consoles. However yesterday the little child in me woke up yesterday after I saw the announcement and demo of this technical masterpiece.

Some critics might say that the first steps into a different way of interacting with the gaming console were set by the Nintendo Wii Console. This might be true, but the types of games and “game-richness” on a Nintendo Wii Console totally differ from the types of games on the Xbox 360 or the Sony PlayStation 3. Furthermore the Nintendo Wii Console still requires a kind of controller, despite the form may differ from the traditional controllers.

The Project Natal video above provides some realistic scenario’s which outline the new way of interaction between man and machine. I really like the part where the skateboard is scanned and loaded into the game so the boy can ride his own skateboard in the game, or the steering, clutching and tire changing in the racing game.

I think it is fair to say that Microsoft has developed a great new technology for the Microsoft Xbox 360 with Project Natal. In order to further boost the return on investment (ROI) on this excellent outcome of Microsoft Research, I started to think if there are different applications in other markets within the Microsoft Ecosystem.

I can think of future scenarios where you can control the machines in your kitchen, or interacting with your home electronics or I can even think of scenarios in the car industry. This might sound like future mapping, but I honestly do believe that Microsoft has a powerful technology in their hands with great potential. I hope we can see some results in the future.

“Microsoft tonight announced it would start shipping its Natal gesture and voice controller for the Xbox 360 game console in time for the Christmas holiday shopping season.”

Like you can read in the LA Times article above, Robbie Bach, President, Entertainment & Devices Division @ Microsoft tonight announced that Project Natal is available for consumers early 2010. In other words this is soon, and I’m definitely gonna see if I can replace the good old Atari 2600 memories with a brand new Microsoft Xbox 360 (Elite) gaming console, of course combined with the Project Natal add-on !!

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Wallpaper* and HTC team-up for design awards !

Remo Knops — Tue, 15 Dec 2009 23:15:39 +0000

Yesterday I received some interesting news about HTC, which for a change isn’t about one of their latest devices, like the sponsorship announcement of Team Columbia-HTC just before the start of the Tour de France 2009 earlier this year.

However HTC now teams-up with Wallpaper* and sponsors the Wallpaper* design awards 2010, as you can read on the Wallpaper* website. An intersting move since Wallpaper* isn’t about mobile technology, but about design interiors fashion art and lifestyle as you can read in the subtitle of the Wallpaper* logo.

Perhaps this collaboration isn’t as strange as it seem to be at first sight, since the common denominator is design and functionality. You all probably know examples like the eye catching design of the “chin” on the HTC Dream and HTC Hero devices, or HTC is the first to use capacitive screen technology on Windows Phones with the HTC HD2.

“We all enjoy a bit of flash and flamboyance now and then but we reserve our highest praise for design that does something truly useful and does it beautifully. We go ga-ga for elegant solutions and functional punch. HTC, world leaders in communications technology, are of a similar mind and operate under the banner ‘quietly brilliant’. Who better then to partner up with to present this year’s Readers’ Choice award, a celebration of the beautifully useful.”

The nominations for the HTC Reader’s Choice (Design) Awards 2010 are:

Bullfrog LED front bike lights by Knog;
Air Multiplier fan by Dyson;
W+W toilet and sink by Roca;
Up street furniture by Ewo and Norway Says;
The 3rd person archive book by artist John Stezaker;

This list clearly shows a great variety of products, which really makes it an interesting “competititon”. Furthermore it is very intersting to check out additional pictures and art in a gallery of the five nominations.

Concluding thoughts

In ordre to wrap this is a very interesting collaboration, and it might sound strange when you first read about it. However according to the press release the partnership expresses HTC’s focus on design and innovation.

Strategically it might even be an interesting opportunity for HTC to tap into a “new” network of fresh designers guided by great out-of-the box thinking and who are able to come-up with new designs.

If you are interested in design, which I am as a mechnical engineer, you should certainly check out the five nominations with the additional pictures and bring out your vote. I’m very curious which design will be the winner of the HTC Reader’s Choice Awards 2010 !!

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Möbius Conference 2009 (Seattle, United States) – Short Trip Report

Remo Knops — Wed, 09 Dec 2009 23:45:11 +0000

In November it was time for the annual invitation-only Möbius conference, and I was one of the very fortunate ones to be invited for this great event. The Möbius conference 2009 was held in Seattle, and I was very excited about my first visit to one of the top 10 tech cities in the world.

In this article I will provide a short section with background information about Möbius, and than focus on this year’s Möbius conference and the discussed contents (which I’m allowed to share).

What is Möbius ?

For those of you who don’t have a clue what Möbius is about, there is a pretty nice definition on the Möbius website:

“Möbius is an invitation-only community of the world’s most influential technology pundits and online writers. The collective insights, opinions and influence of Möbius drives market trends, industry buzz and the buying behavior of people worldwide. Möbians interact behind the scenes with companies big and small to shape the direction of devices, services, pricing, design and the culture of consumer technology.”

You can furthermore read that Mobius is about a never ending conversation, which is to some extent a reflection of the word Möbius (strip) and its mathematical properties. However open dicussions and ongoing conversations about mobile technology and closely related topics are the essence of the Möbius group.

Möbius Conference 2009

Arne Hess, Windows Mobile MVP and Editor in Chief of the::unwired describes a Möbius conference in an article on his website as:

“Möbius isn’t just another blogger, press or analysts briefing but the main part of the whole conference it is the vital interaction and discussion between the attendees, Microsoft and its partners. It’s 48 hours of discussions, sharing information and thoughts about the mobile and wireless future.”

In order to give you an idea about who is taking part in these discussions I would like to start with providing an overview of the attendees of the 2009 Möbius conference in Seattle:

Alex Gay, Akihabara News
Arne Hess, the::unwired
Chris Ziegler, Engadget Mobile
Dieter Bohn, Smartphone Experts
Gianni Carfagno, SoloPalmari.com
Jenneth Orantia, freelance writer
Jerome Tranie, MobiFrance
Derrick Ngan, Pocket PC Channel
Joel Evans, Geek.com
Judie Lipsett, Gear Diary
Leigh Geary, Cool Smartphone
Lisa Gade, MobileTechReview
Matt Miller, ZDNet Smartphones & Cell Phones
Michael Gartenberg, Gartenblog
Paul O’Brien, MoDaCo.com
Philip Berne, InfoSync World
Rafe Blandford, All About Symbian
Remo Knops, MobilityMinded
Rich Brome, PhoneScoop
Ryan Block, GDGT
Sacha Fuentes, Xataka.com
Sascha Segan, Gear Log
Shane Chiang, Mobinauts
Vincent Nguyen, Slash Gear

As you can see this is a great group of people, and I’m very fortunate to have met the probably smartest people in the mobile sector. Not only in terms of geographical location, but also in terms of formal education, type of website and even mobile platform it is a very diverse group. You can imagine that this adds some great value to the discussions. For example it is great to hear Rafe Blandford share his thoughts about the Symbian platform and the latest Symbian devices.

As you can read in the reports of the Mobius conference 2007 in Amsterdam (report day 1, report day 2, report day 3) there is always a great mix of sessions, about which we can write and sessions that are under the Mobius NDA handshake. Unfortunately this year the almost complete conference were NDA sessions, so I won’t be able to share reports like back in 2007.

However Jason Dunn, Windows Mobile- & Zune MVP and Editor in Chief of ThoughtsMedia, has written an excellent article (page 1, page 2) on the Windows Phone Thoughts website, which I would highly recommend you to read. Also Jenneth Orantia, freelance writer, has managed to write a trip report on the Gadget Monkeys blog. I think both these article should give you an idea about the Mobius 2009 conference.

Conclusive thoughts

I would like to start the concluding section with the fact that I really love Seattle as a city. Despite it was pretty cold and rainy (even for a Dutch guy), it is such a great city where you can really feel the creative city approach, which in concept has been described by visionary Charles Landry. It was for example great fun to visit the first Starbucks ever, and Pike Place Market together with Shane Chiang and Sacha Fuentes. I will definitely visite Seattle again in the future, it really felt like home there !

Furthermore the Mobius Conference 2009 was -in my perception- very successful. It is such a privelege to meet such smart and creative people from all over the world and engage in discussions with them about the future of (windows) mobile. Honestly the Mobius Conference has really given me a creative boost, and kept me going back home !!

I would really like to explicitly thank Microsoft for the inviting me to the event, I have been in a very fortunate position ! An addtional great many thanks to Microsoft for hooking all of us up with a Zune HD 32GB, which is an amazing device and much more than a mediaplayer. The Zune HD isn’t for sale in the Netherlands, so that makes it really special. Furthermore a great many thanks to HTC for giving us an HTC HD2, the most powerful Windows Phone on the market. Amazing, and blazing fast !

To wrap up I really had an amazing time in Seattle, it was great to catch-up with old friends, meet new friends and I finally would like to thank everyone again who contributed to the great conference !!

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