I was fortunate being invited to attend the highly succesful first edition of the Android Experience, an event that adresses the Android ecosystem from different perspectives.

In this article I will briefly summarize some of the highlights of Android Experience 2010 @ the Amsterdam Convention Factory.

On the MobilityMinded website I have written an extensive event report, inline with the following structure:

1. The importance of openness for innovation – Vincent Everts, trendwatcher;
2. The mobile future is bright and open, the impact of Android – Ed Achterberg, founder, CEO  and senior research analyst at Telecompaper;
3. The power of Android:  User experience is key – Mark Moons, Regional Director Benelux HTC;
4. Developing Apps: Doing business making money – Raimo van der Klein, Chief Exectutive Officer of Layar;
5. Banking with apps – David-Jan Janse, Manager of Rabo Mobile, Rabobank Netherlands;

The highlights of Android Experience 2010, in my personal opinion, are marked in itallic in the list structure above.

The mobile future is bright and open, the impact of Android – Ed Achterberg, founder, CEO  and senior research analyst at Telecompaper;

I really liked the objective scientific approach of Ed Achterberg, founder, CEO  and senior research analyst at Telecompaper. While some very interesting facts about the competitive mobile landscape were presented, Ed Achterberg also made some points that really make you think.

• The misuse of the term personal computer for a desktop computer at home, while you take your smartphone with you all the time. A smartphone, which has taken over a lot of computer capabilities, is probably the most personal electronic device. Also the impact of other devices, like the netbook, e-book readers and devices like the Apple iPad will change the landscape;
• Ed Achterberg presented a graph with the indexed results of the simplicity of device configuration at first use. Honestly I didn’t expect this measurements. However with the average age of the Dutch society rising, fast and easy configuration for the Joe Average end-user becomes critical, with increase of complexity among mobile electronic devices;
• The Android operating system has got a very explosive growth curve with rapid development cycles. From the launch of the HTC Dream, which was the first Android device several versions of the Android OS have been released, 1.5 , 1.6 , 2.0 , 2.1 and a variety of handset manufacturer customizations. The open source nature has driven the growth of the platform, but it also fragments to Android OS at a fast rate. An interesting question is if Google should step up and close the open source model a little. Ed Achterberg suggests that a more uniform quality and user exprience could help the Android OS.

Especially about this last bullet I had some discussion about, among mobile friends and on Twitter with for example JeanPaul Horn (Planet Android / iPhoneclub) and Arnoud Wokke (Tweakers). I’m also curious if and how Google tries to manage the Android Marketplace with an explosive growth of developed applications (indexing and categorizing applications vs. sending in new applications) ?

The power of Android:  User experience is key – Mark Moons, Regional Director Benelux HTC;

Mark Moons, Regional Director Benelux HTC, builds further on the market figures from the previous session of Ed Achterberg by sharing the HTC marketshares and the position of the Android OS in the Dutch mobile market.

A significant part of the session is about the Android ecosystem. Mark Moons explains the necessity of a healthy ecosystem in which the different players challenge each other and drive true innocation. In this light both open- and closed ecosystem are addressed, as well as the opportunity to educate end-users and create a competitive advantage for retailers.

The main conclusion is that an operating system with a healty ecosystem and an excellent user experience will be sustainable on the long term. According to Mark Moons, “Android will become the second operating system in the Netherlands within two years“.

Picture used with permission of Daphne Channa Horn, Independent Photographer

Developing Apps: Doing business making money – Raimo van der Klein, Chief Exectutive Officer of Layar;

Raimo van der Klein, Chief Exectutive Officer of Layar, is the fourth speaker on the Android Experience, and shares the challenges, opportunities and reconfigurations of business model and strategy in time of Layar.

Layar now aimes at becoming a platform (in contrast with the initial content focus) on top of which other developers can build their services, and in which Layar more or less takes care of a stable platform/environment, the distribution, the installed userbase and pre-installation on Android smartphones, for example the Samsung Galaxy S.

Raimo van der Klein explains the different business models and some specific business details in an interview with Vincent Everts (in Dutch and remark that Android World = Android Experience, Ed Achterberg is from Telecompaper not from Telecomworld)

THE FACTS

• Layar had 3-5 business models from the start about a year ago and now;
• Layar was one of five concepts the Layar team planned to do, however now there is fulltime focus on Layar only;
• 32 people are working on Layar;
• Layar is funded (with venture capital) for E2.5 milion euro;
• 2700 Layar developers worldwide;
• 450 Layars published already and 1700 Layars in development;

THE BUSINESS MODELS

1. Content Layars, payment for hosting;
2. Opening the platform, payment when content is published, for example with a monthly fee;
3. Analytics, premium payments for advanced analytics;
4. Currently Layar focusses on building and expanding the brand, distribution and things like the pre-installation deal with Samsung;

AND ALSO

• Games and tourists guides will become available in Layar in the near future (remark business model 2 in the list above);
• Currently Layar has more end-users on Android devices than on the Apple iPhone devices;
• The release of every Android device caused some change in the Layar code. Upcoming year about 90 handsets, and 2 people working fulltime on a stable Layar experience on all these devices;
• Looking at a collaboration with Nokia (Symbian, Meamo). Nokia is stil the largest handset manufacturer that ships 400 milion handset per year;
• Nokia plays the retail game very strong and pushing the distribution among stores;

Raimo van der Klein illustrates the Layar platform startegy with a new venture: TAB worldmedia, who connect augmented reality with outdoor advertising. I was fortunate to talk with Remco Vroom and Johannes la Poutre in the late afternoon, which was highly interesting.

At first I’m glad that Raimo van der Klein is willing to share these details on a business model level. It is very interesting, and these facts simply illustrate that business model innovation and the constant search for new strategic opportunities and exapnding competitive advantage are a necessity for every entrepreneur.

I’m curious if the Layar team used a business model design tool, like the business model canvas proposed by business model expert Alexander Osterwalder.

Final thoughts and wrap-up

I would like to compliment everyone who has been involved with the organization of the first edition of the Android Experience.  The great industrial atmosphere of the Amsterdam Convention Factory was excellent for a technology event like this.

In addition to the excellent presentations above, Android Experience was also about meeting old friends (developers, press, bloggers, handset manufacturers, distributors) and meeting new friends. During and after the Planet Android App Challenge 2010, I had a few drinks with Patrick de Laive of the Next Web. A great guy with an exceptional entrepreneurial drive.

Other examples of this creativity and entrepreneurship are my discussion with the guys from TAB Worldmedia, or the described presentation of Raimo van der Klein, Chief Exectutive Officer of Layar, and Koen Krijns of Hardware.info with the barcode scanning application for Android.

The conclusion is simple, first edition of the Android Experience was a huge success !!

Dynamic Content Gallery Picture used with permission of Daphne Channa Horn, Independent Photographer

Last year I attended the Consumer Electronics Show in Las Vegas, but unfortunately I do need to miss one of the best technology shows on the planet this year. Since I’m passionate about Windows Phones and other Microsoft products I didn’t want to miss the Microsoft CES 2010  keynote with Steve Ballmer and Robbie Bach.

While Steve Ballmer announced to the public that the HTC HD2 will become available in the US via T-Mobile in upcoming spring, I was far more excited by an announcement made by Robbie Bach, President, Entertainment & Devices Division @ Microsoft: “Project Natal for Xbox 360“.

httpvhd://www.youtube.com/watch?v=dFrvHSEQKTU

What is Project Natal for Xbox 360 ?

While the video above of the announcement describes Project Natal for Xbox 360 pretty well, but you might want to look at a Project Natal definition from the Wikipedia page:

“Project Natal is the code name for a “controller-free gaming- and entertainment experience” by Microsoft for the Xbox 360 video game platform. Based on an add-on peripheral for the Xbox 360 console, Project Natal enables users to control and interact with the Xbox 360 without the need to touch a game controller through a natural user interface using gestures, spoken commands,or presented objects and images. The project is aimed at broadening the Xbox 360′s audience beyond its typically hardcore base.”

Both the video and the definition shown that Project Natal for Xbox 360 is a complex but very challenging innovation from a technical- and scientific perspective. In the Project Natal video above you can see some behind the scenes with the some Project Natal team members, each having a different professional- and educational  background !! I think this story tells it all …

httpvhd://www.youtube.com/watch?v=I9tmr8VDqN8

Some concluding thoughts about Project Natal

I used to play with the Atari 2600 “gaming console” as a child, but I have never really played a lot on gaming consoles. However yesterday the little child in me woke up yesterday after I saw the announcement and demo of this technical masterpiece.

Some critics might say that the first steps into a different way of interacting with the gaming console were set by the Nintendo Wii Console. This might be true, but the types of games and “game-richness” on a Nintendo Wii Console totally differ from the types of games on the Xbox 360 or the Sony PlayStation 3. Furthermore the Nintendo Wii Console still requires a kind of controller, despite the form may differ from the traditional controllers.

The Project Natal video above provides some realistic scenario’s which outline the new way of interaction between man and machine. I really like the part where the skateboard is scanned and loaded into the game so the boy can ride his own skateboard in the game, or the steering, clutching and tire changing in the racing game.

I think it is fair to say that Microsoft has developed a great new technology for the Microsoft Xbox 360 with Project Natal. In order to further boost the return on investment (ROI) on this excellent outcome of Microsoft Research, I started to think if there are different applications in other markets within the Microsoft Ecosystem.

I can think of future scenarios where you can control the machines in your kitchen, or interacting with your home electronics or I can even think of scenarios in the car industry. This might sound like future mapping, but I honestly do believe that Microsoft has a powerful technology in their hands with great potential. I hope we can see some results in the future.

“Microsoft tonight announced it would start shipping its Natal gesture and voice controller for the Xbox 360 game console in time for the Christmas holiday shopping season.”

Like you can read in the LA Times article above,  Robbie Bach, President, Entertainment & Devices Division @ Microsoft tonight announced that Project Natal is available for consumers early 2010. In other words this is soon, and I’m definitely gonna see if I can replace the good old Atari 2600 memories with a brand new Microsoft Xbox 360 (Elite) gaming console, of course combined with the Project Natal add-on !!

In November it was time for the annual invitation-only Möbius conference, and I was one of the very fortunate ones to be invited for this great event. The Möbius conference 2009  was held in Seattle, and I was very excited about my first visit to one of the top 10 tech cities in the world.   

In this article I will provide a short section with background information about Möbius, and than focus on this year’s Möbius conference and the discussed contents (which I’m allowed to share).  

What is Möbius ?

 For those of you who don’t have a clue what Möbius is about, there is a pretty nice definition on the Möbius website:   

“Möbius is an invitation-only community of the world’s most influential technology pundits and online writers. The collective insights, opinions and influence of Möbius drives market trends, industry buzz and the buying behavior of people worldwide. Möbians interact behind the scenes with companies big and small to shape the direction of devices, services, pricing, design and the culture of consumer technology.”  

You can furthermore read that Mobius is about a never ending conversation, which is to some extent a reflection of the word Möbius (strip) and its mathematical properties. However open dicussions and ongoing conversations about mobile technology and closely related topics are the essence of the Möbius group.

Möbius Conference 2009

Arne Hess, Windows Mobile MVP and Editor in Chief of the::unwired describes a Möbius conference in an article on his website as:

“Möbius isn’t just another blogger, press or analysts briefing but the main part of the whole conference it is the vital interaction and discussion between the attendees, Microsoft and its partners. It’s 48 hours of discussions, sharing information and thoughts about the mobile and wireless future.”  

In order to give you an idea about who is taking part in these discussions I would like to start with providing an overview of the attendees of the 2009 Möbius conference in Seattle:

• Alex Gay, Akihabara News
• Arne Hess, the::unwired
• Chris Ziegler, Engadget Mobile
• Dieter Bohn, Smartphone Experts
• Gianni Carfagno, SoloPalmari.com
• Jenneth Orantia, freelance writer
• Jerome Tranie, MobiFrance
• Derrick Ngan, Pocket PC Channel
• Joel Evans, Geek.com
• Judie Lipsett, Gear Diary
• Leigh Geary, Cool Smartphone
• Lisa Gade, MobileTechReview
• Matt Miller, ZDNet Smartphones & Cell Phones
• Michael Gartenberg, Gartenblog
• Paul O’Brien, MoDaCo.com
• Philip Berne, InfoSync World
• Rafe Blandford, All About Symbian
• Remo Knops, MobilityMinded
• Rich Brome, PhoneScoop
• Ryan Block, GDGT
• Sacha Fuentes, Xataka.com
• Sascha Segan, Gear Log
• Shane Chiang, Mobinauts
• Vincent Nguyen, Slash Gear

As you can see this is a great group of people, and I’m very fortunate to have met the probably smartest people in the mobile sector. Not only in terms of geographical location, but also in terms of formal education, type of website and even mobile platform it is a very diverse group. You can imagine that this adds some great value to the discussions. For example it is great to hear Rafe Blandford share his thoughts about the Symbian platform and the latest Symbian devices.

As you can read in the reports of the Mobius conference 2007 in Amsterdam (report day 1, report day 2, report day 3) there is always a great mix of sessions, about which we can write and sessions that are under the Mobius NDA handshake. Unfortunately this year the almost complete conference were NDA sessions, so I won’t be able to share reports like back in 2007.

However Jason Dunn, Windows Mobile- & Zune MVP and Editor in Chief of ThoughtsMedia, has written an excellent article (page 1, page 2) on the Windows Phone Thoughts website, which I would highly recommend you to read. Also Jenneth Orantia, freelance writer, has managed to write a trip report on the Gadget Monkeys blog. I think both these article should give you an idea about the Mobius 2009 conference.

Conclusive thoughts

I would like to start the concluding section with the fact that I really love Seattle as a city. Despite it was pretty cold and rainy (even for a Dutch guy), it is such a great city where you can really feel the creative city approach, which in concept has been described by visionary Charles Landry. It was for example great fun to visit the first Starbucks ever, and Pike Place Market together with Shane Chiang and Sacha Fuentes. I will definitely visite Seattle again in the future, it really felt like home there !

Furthermore the Mobius Conference 2009 was -in my perception- very successful. It is such a privelege to meet such smart and creative people from all over the world and engage in discussions with them about the future of (windows) mobile. Honestly the Mobius Conference has really given me a creative boost, and kept me going back home !!

I would really like to explicitly thank Microsoft for the inviting me to the event, I have been in a very fortunate position ! An addtional great many thanks to Microsoft for hooking all of us up with a Zune HD 32GB, which is an amazing device and much more than a mediaplayer. The Zune HD isn’t for sale in the Netherlands, so that makes it really special. Furthermore a great many thanks to HTC for giving us an HTC HD2, the most powerful Windows Phone on the market. Amazing, and blazing fast !

To wrap up I really had an amazing time in Seattle, it was great to catch-up with old friends, meet new friends and I finally would like to thank everyone again who contributed to the great conference !!

On October 21st 2009 student association Stress, from the faculty School of Management and Governance, organized a symposium with the central theme ”Vision on the Future“.

According to the symposium leaflet the goal is “to give you as a student an impression fo what the market will look like in five years. [...] most students will be looking for a job by that time [...]” In the concluding section Iwill evaluate if this goal has been met for me personally. Let’s kick-off quickly with the first part of the opening speech.

Opening speech by Professor Ir. Roel Pieper

In this first section I will discuss a few interesting topics from the opening speech of professor Ir. Roel Pieper. Professor Pieper starts his presentation with the following statement on the title slide: “Value creation, nothing else matters.”

This task of value creation is perfectly suited for the entrepreneurs and intrapreneurs, since entrepreneurship is an engine of the economy especially in the current hard economic times.  

Every new idea has a hype cycle

The first topic Iwould like to hightly is the so called hype cycle. But what is a hype cycle ? This is a concept developed by Gartner Research in 1995, and a formal definition of the concept and an explenation of the different phases can be found on a special hype cycle section of the Gartner Research website.

“A Hype Cycle is a graphic representation of the maturity, adoption and business application of specific technologies. Gartner has used Hype Cycles to characterize the over-enthusiasm or “hype” and subsequent disappointment that typically happens with the introduction of new technologies. [...]“

A hype cycle consists of five different phases:

1. Technology Trigger;
2. Peak of Inflated Expectations;
3. Trough of Disillusionment;
4. Slope of Enlightenment;
5. Plateau of Productivity;

Both in the “Gartner’s Hype Cycle Special Report for 2005” and the more recent press release “Gartner’s 2009 Hype Cycle Special Report Evaluates Maturity of 1,650 Technologies” give you some practical examples of using the hype cycle.

The triangle of value creation

The second topic I would like to discuss is the by Professor Pieper presented “triangle of value creation”. The triangle of value creation is a simple easy to use model, which can help you to understand some of the basic dynamics of a business (model) and the underlying relations.

Each variable in the triangle is relevent, and really understanding these variables and the relations is a huge advantage for the entrepreneur (in my personal opinion). Engineers are often trained to develop the best available technology on the market, but according to the triangle of value creation, technology only will not bring you success. Also if you just have the money and financials only, it won’t do it. If you have great market knowledge and market access only, it sometimes can work and result in success.

However the main overall idea of the triangle of value creation is that you clearly think about all the three key variables, the underlying relations, and a way to balance them (since each variable is relevant). With the triangle of value creation model you don’t think about just one aspect, and in my personal peception I can see clear links with the design of a business model, for example the design tools presented by Alexander Osterwalder.

Value stack analysis

Another important aspect in the process of value creation is a value stack analysis. The picture above gives a graphical representation of the general industry value chain, and let’s assume an entrepreneur has started the yellow company in the middle of the top row.

It is not hard to imagine that there is a distribution of the total value across the complete industry value chain (from left to right), and therefore for the entrepreneur it is important to understand which part of the total value stack is for his yellow company. Another example is for example a manufacturing company which delivers parts of a certain end-product that is directly sold to a customer. In this case it is important to understand what value the parts represent of the total value of the end-product.

In the value stack analysis you should also think about aspects like core ip and patents, brand value, distribution network or the power of purchasing.

Creating value top 10 !

The last topic I wanted to share  from the opening speech of professor Roel Pieper is an overview of one of his slides, the so called creating value top 10 !!

1. Accept that you win and lose;
2. Leadership- responsibility – commitment;
3. People quality;
4. Milestones;
5. Who wins and who loses;
6. The composition of the market;
7. Multi-sourcing and -partners;
8. Communication website;
9. Communication – verbal pitch;
10. Scalability – value triangle – value stack;

While this top 10 consists of some great items to think about, you might have noticed that in the sections above the last point is almost completely outlined. With the creating value top 10, I would like to end the opening speech section, and provide you with an idea of two workshops (out of four), which I attended in the afternoon program of the vision on the future symposium.

Workshop 1 – A close look at the IT (Structures) @ Centre for Information and Communication Technology, part of the Dutch Tax Administration

This workshop is organized by Saco Bekius of the Centre for Information and Communication Technology and Professor Dr. Jos van Hillegersberg from University of Twente. I don’t have a formal education in computer science and information technology, so with events like this symposium I always try to broaden my horizon and move out of your own professional field.

On the website of the Dutch Tax Administration you can read the following description of the Centre for Information and Communication Technology:

“The approximately 3,000 staff members of the Centre for Information and Communication Technology (B/CICT) in Apeldoorn develop, manage and monitor the entire computer system used by the more than 30,000 staff members of the Tax and Customs Administration. This makes B/CICT one of the largest internal ICT organisations in the Netherlands.”

It isn’t a big surprise that this part of the Dutch Tax Administration is of vital importance of the whole Tax Administration organization. In other words you could call it the backbone of the organization, which therefore makes it very interesting to discuss.

The impact of e-service trends @ the Dutch Tax Administration

• Key e-services trends;
• Current services and organization of the Dutch Tax Administration;

In this first part of the workshop the attendees should brainstorm and engage in an open discussion on how e-services trends will have an impact on the Dutch Tax Administration. What should the Dutch Tax Administration of the future look like ?

The importance of organizational and IT architecture @ the Dutch Tax Administraion

• Architecture modelling and legacy architecture transformation;
• Current organizational- and IT architecture of the Dutch Tax Administraion;

The second part also consited of an open discussion on what should happen in organization, processes and IT to achieve the Dutch Tax Administration of the future. Due to the wide variety of professional- and educational backgrounds of the attendees these discussions were great, interesting and highly valuable.

Personally I learned some more aspectes about e-services trends and IT architecture as well as legacy architecture transformations and their organizational impact.

Workshop 2 – International Risk Management @ Storck  Aerospace

This workshop is organized by Joanne Geurts, Floor Richters & Robert Imhof of Storck Aerospace and Professor Dr. Rez Kabir from University of Twente.

On the Storck Aerospace website, you can find a formal description from this interesting business unit of Storck B.V., which will be producing parts for the Joint Strike Fighter:

“Stork Aerospace designs, develops and produces advanced structures and electrical systems for the aerospace and defence industry and supplies integrated maintenance services and products to aircraft owners and operators. The Aerospace group carries out these activities with 3,532 employees.”

It won’t be hard to imagine that production of parts of a multimillion euro fighter plane, involves accurate management of high-end product specifications, safety regulations, challenges for manufacturing and tracebility. In the light of these aspects this workshop consists of a business case where you need to assess the risks of setting up a factory in Chili, Soutch America.

The used method for analyzing the risks is the “Gross Hazard Analysis“, which I will discuss step by step below:

Step 1  – Determine scope

Step 2A  – Identify risk

Is the risk caused by human, technical failure, or nature ?

Step 2B  – Asses risk

It is very important to understand the difference between danger and risk, since these are two very different concepts. Danger = potential treat for people or business and is not quanitified !

Risk = severence * probability (quantifiable !!)  with severence:  I – catastrophic, II – critical, III, IV and with probability: A, B, C, D, E, F

Step 3 -  Determine the Risk Profile

With help of the graph above you can create a risk profile, which consists of the several indiviual risks you thought about in the previous steps. This Risk profile gives you an overview of the portfolio of different individual risks. A simple rule or constraint is that all risks above the blue line need to be mitigated. In other words the risk profile is higher if many of the individual risks are above the blue line.

Step 4 -  Making a decision about the risk

In this final step you need to make a decision to (1) eliminate, (2) reduce, (3) transfer or (4) accept the risk(s).

In addition to the application of the Gross Hazard Analysis in a Storck Business Case, Professor Dr. Rez. Kabir held an excellent presentation about International Financial Risk Management. This was a great complementary, but very insightful presentation (certainly in the current economic times). Professor Dr. Rez Kabir discussed a well tought-out financial risk analysis of Storck Aerospace based on the publically available information (like press releases and annual year reports).

Concluding thoughts and wrap-up 

At first I would like to compliment the student association Stress with the excellent organization of the Vision on the future symposium. At first a highly interesting and valuable opening speech, which addressed both scientific theoretical- and business practical aspects.

Second the organizers of the Vision on the future symposium were able to collaborate with highly interesting companies to participate in the workshops. You could only choose two out of four workshops to attend, so I missed the workshop about Logistics @ Schiphol Group (however have done a Balance Score Card case about the Schiphol Group in the past) and Human Resource Management @ Kock.

Furthermore the workshops during events like a symposium are great opportunities to broaden your horizon and the challenge is to show an excellent performance in a different professional- or education field. Despite I don’t have a formal educational background in Computer Science and IT, both the background as a Mechnical Engineer and Business Administration (Business Model Innovation & Technical Innovation) helped to add real value to the discussions. In the second workshop I could see some parallels of underlying concepts of International Risk Management and Failure Mode and Effects Analysis which I knew from my Mechnical Engineering background.

In the traditional plenary session all the different topics of opening speech and workshops are connected, where students needed to share their experiences and knowledge from the particular workshop(s) they attended. After a final round of good discussions, the closing words of the Vision on the future symposium chairman and a drink, I could look back at a highly interesting day !!

Microsoft TechNet_Live, an event for IT  Professionals and Technical Decision Makers, is held on October 8th in the World Forum Conference Centre, The Hague (Netherlands).

During the Microsoft TechNet_Live Event Windows 7, Windows Server 2008 R2 and Exchange Server 2010 are launched for the business market in The Netherlands.

The session that I personally was most excited about is the keynote  “Join the New Efficiency” from Microsoft CEO Steve Ballmer.

1.  IT More Critical Than Ever

Steve Ballmer start his presentation with a short description of the  Microsoft (software) Ecosystem that Microsoft has created, how the software ecosystem directly relates to Innovation in IT, and indirectly relates to Economic Growth as well.

A visualization of this model can be seen at the right side of the slide. Steve Ballmer emphasizes that the software ecosystem and new developments in IT are the main motor of Economic Growth.  Steve Ballmer describes the impact of the Microsoft Ecosystem in the Netherlands in terms of hard numbers:  for example jobs, revenues, new business opportunities and even as percentage of the  GDP.

Ballmer’s conclusion is certainly valid, the Microsoft Ecosystem impacts society and the economic system, even though in the times of economic crisis right now.

2.  Our Vision:  seamless experiences accross your life

The second slide in the presentation  covers the Microsoft vision and to some extent the overall Microsoft strategy which directs the different Microsoft business units, product groups and even projects.

Steve Ballmer describes the three screens and a cloud as a “fundamental shift in the computing paradigm” in the exclusive interview with Michael Arrington, Editor from TechCrunch.com.

At first I’m very happy that Windows Phones have become one of the pillars of this vision, but perhaps the most important part on this slide is the natural user interface accross the three screens.

I would like to eleborate a little on this topic with help of Microsoft Live Mesh, which connects (mainly) Windows PC, Windows Phone and the Web. On all these different environments I can access the same information in a similar Windows Live Mesh experience and keep my data synchronized, anytime anywhere.

Some other clear outcomes that really illustrate the momentum of the Microsoft Vision are: Microsoft Office Live Workspace or Microsoft Office (2010) Web Apps in addition to Microsoft Office Mobile.

3.  The New Efficiency

From the first two slides about the economic situation, the Microsoft ecosystem and the Microsoft vision we move forward in “the funnel” of this presentation to the central theme of TechNet_Live: “The New Efficiency”.

Steve Ballmer explains what The New Efficiency is about, and in simple words it is: “with less … do more“.  I really like the simplicity of this concept but in business practice it might not be as simple as it sounds. This new efficiency can be divided in three parts:

1. Cost savings, pull cost out of (daily) operations;
2. Productivity, get more out of your people and organization;
3. Innovation, capture and create new revenue;

While business in general start with cost savings, especially in the current economic situation, most companies go partly after the productivity topic as well. However with the full focus and direction of resources on cost savings and productivity companies often seem to forget investing in innovation, in order to create new revenue streams.

Remark the cognitive distribution of managerial- and entrepreneurial thinking from Saras Sarasvathy, Associate Professor at the Darden Graduate Business School at the University of Virginia.

4.  Software for the new efficiency

Steve Ballmer explained in the previous slide what this “new efficiency” encloses, and it probably is not a big surprise that there is Microsoft software to support the “new efficiency”. Windows 7, Windows Server 2008 R2 and Exchange Server 2010 are launched for business market during the Microsoft TechNet_Live Event, and form the central themes around which the technical tracks are organized.

4.1  Windows 7

The first software title that can significantly deliver new efficiency to a company and its workforce is the new upcoming Microsoft operating system Windows 7, which is more robust, delivers more performance and is widely and better compatible with accessoiries and periphical devices.

Early september I have published a review of Windows 7 RC (build 7100) on www.mobilityminded.com, and I concluded that Microsoft delivered a well thought out operating system. A lot of attention is spend on productivity- and efficiency improvements (for example jumplists and the improved taskbar). The result however is a completely redesigned and optimized Windows 7, and I’m not just talking about the GUI.

However for a company there are more important aspects to the Microsoft Windows 7 operating system. At first it needs to be robust and secure, while the security management needs to be simple and efficient as well. A great example of this reasoning is the Bitlocker Drive Encryption software, which is part of the Windows 7 Enterprise and Ultimate operating system (and helpful for every end-user).

Another important aspect is the workstation management, or the available deployment tools to migrate the whole workstation infrastructure from Windows XP to Windows 7.

4.2  Windows Server 2008 R2

On the Windows Server 2008 R2 website you can read the following product description (while I have highlighted the productivity and efficiency related features):

“Windows Server 2008 R2 builds on the award-winning foundation of Windows Server 2008, expanding existing technology and adding new features to enable organizations to increase the reliability and flexibility of their server infrastructures. New virtualization tools, Web resources, management enhancements, and exciting Windows 7 integration help save time, reduce costs, and provide a platform for a dynamic and efficiently managed data center. Powerful tools such as Internet Information Services (IIS) version 7.5, updated Server Manager and Hyper-V platforms and Windows PowerShell version 2.0 combine to give customers greater control, increased efficiency, and the ability to react to front-line business needs faster than ever before.”

I must admit that I don’t have the expertise to technically make a judgement on the Windows Server 2008 R2 product, however from the description I can conclude that quite an amount of innovation is included in this server product.

A reliable backbone of your company’s IT infrastructure starts here with Windows Server 2008 R2, the cornerstone in your organization.

4.3  Exchange Server 2010

The third product which is launched at the TechNet_Live event is Microsoft Exchange Server 2010, and we can read the following description on the Microsoft Exchange Server 2010 product information website:

“Microsoft Exchange 2010 is the latest version of Microsoft’s premier enterprise messaging and collaboration solution, and the cornerstone of Microsoft’s vision for unified communications. Exchange 2010 helps you achieve new levels of reliability and performance with the widest range of deployment options, the richest user experience, and integrated information leakage protection and compliance capabilities.”

In July this year I analyzed a video on www.mobilityminded.com of Adam Glick, Senior Technical Product Manager in the Unified Communications Team, in which he explains the Exchange 2010 updates for Windows Mobile.

Not only the productivity and efficiency improvements in Exchange Server 2010 for Windows Mobile are discussed, but also the management and control aspects for IT Professionals.

5.  Windows 7 Early Adopters Seeing Value

While all these technical features really sound nice, in the end efficiency related discussions come down to the hard financial numbers. As essential part of the presentation is a “Total Cost of Ownership (TOC)” study at Getronics -a KPN Company- in the Netherlands. But there are also various Windows 7 roll out projects currently going on with Microsoft partners and TechNet (first wave) sponsors like for example Wortell.

The results of this TOC study show that an amount of € 77,– per workstation per year on direct IT cost savings can be achieved. Remarkable in these results is the contribution of power savings with € 13,– per workstation per year. The bottomline is that you don’t need to hold a PhD in Mathematics or Economics to do the calculations on direct IT cost savings.

In addition I would like to remark a slogan we have seen before: “the new efficiency: with less … do more“. In this particular example Windows 7 saves customers’ money and drives productivity and atisfaction.

6.  Bright Future for IT

Steve Ballmer concludes the presentation with a birght future for IT. At first we have seen that IT is a vital growth engine, not only does it drive economic growth but as we have seen at the start the Microsoft Ecosystem drives innovation as well.

Furthermore Steve Ballmer emphasizes that there are opportunities for a bigger more strategic impact f IT (especially in the current economic- and financial situation), while at the same time IT and Microsoft is being challenged on high flexibility to meet end users needs.

7.  Question and Answer session

In addition to the more than excellent presentation of Steve Ballmer, as outlined and discussed in the sections above, time has been scheduled for an impressive roughly 20 minute lasting Q&A session. Both the press who attended the keynote as well as IT Professionals from “everyday” pratice engaged in a very interactive, lively and open session / discussion.

Some examples of the topics discussed are:

• Ongoing support for Windows XP;
• Top reasons to migrate from Windows XP to Windows 7;
• How does Windows 7 help Steve Ballmer (and the Ballmer family ) ?

Concluding thoughts

At first I can only conclude that my excitement prior to the keynote was easonably valid!! I was fortunate to have a front row seat, literally I was 1 m. (!!!) away from Microsoft CEO Steve Ballmer, and honestly you can feel the energy and “power” during the presentation.

Second I really liked the framework of the presentation, with the start at a general economic- and ecosystem-level and move forward in the funnel narrowing down to a  more product-level and an outlook for the future. Furthermore the total cost of owernership study of Getronics combines theory and pratice in a clever way, and really shows direct measurable benefits.

Finally the Q&A session was impressive both in terms of scheduled time and quality of discussion & quality of questions. Steve Ballmer really amazed me even more during this session, because he listenes really well to the proposed question or case and is able to transform -a sometimes technical question- into a perfect understandable (and reasonable) answer.

I want to wrap-up with thanking Microsoft and the TechNet_Live organizers for the perfect organization of both the keynote and the overall event. And Steve Ballmer thank you for the amazing keynote, I was honored to see “the employee since 1980” perform live on stage and be at such a close distance !!

October 6th is an important day for Microsoft and Windows Mobile in particular due to the launch of the new brand Windows Phones, the new mobile operating system Windows Mobile 6.5 and two services Microsoft MyPhone and Windows Marketplace for Mobile.

I was fortunate to be invited by the Windows Mobile Team in the Netherlands to attend the local launch event at the Lute Suites in Amstelveen (near Amsterdam).

In his article I would like to share some thoughts on- and impressions of this successful event on a very cool location to launch new mobile technology.

1. Welcome and short introduction

The local Windows Phones launch event in the Netherlands starts with a short welcome followed by an introduction to Windows Phones and its new (marketing) campaign. I would like to quickly share some main points of this introductary part of the day.

Sometime ago people typically talked about the business market and consumer market as two totally different- and separated entities. However the ongoing trend is that the customer needs are changing and the consumer- and business needs converge. In other words you simply want one smartphone on which you use for business and personal things as well.

On the powerpoint-slide above you further see that three key concepts listed that drive Windows Mobile 6.5:  (1) connect to people, (2) get stuff done and (3) meet my needs. In these concepts, which are a  little more explained in the powerpoint slide below you can cleary see an excellent balance between productivity and efficiency vs. personalization and fun.

“

IMPORTANT REMARK:

During research on the three screen strategy the is currently driving Microsoft I did a Google search with the keywords: “three screen strategy windows phones” and found a valuable powerpoint presentation originally designed by Vesa-Matti Paananen, Mobile Business Group Lead & Marketplace WE Marketing @ Microsoft, and is titeled ”Mobility in Microsoft’s Three Screen Strategy & Windows Mobile 6.5“. It’s certainly interesting to read, and shows similarities with the presentations / workshop content that I was fortunate to see in real life.

Back on topic. After the general introduction you were able to attend three different workshops each covering a specific perspective of Windows Phones. I attended workshop 1 and workshop 2, since these were the workshops closest to the technical aspects of Windows Mobile.

2. Workshop:  A technical look on Windows Mobile 6.5

The first workshop is hosted by Maarten Sonneveld, Business Group Lead Mobile of Microsoft Netherlands. The workshop starts with explaining the details on the Windows Phones branding inline with the outlined concepts in the previous section.

2.1  Connect to People (orange pillar)

The main message is that a Windows Phones has the best programs onboard to connect with colleagues, friends and family. For example think of excellent support of e-mailaccounts within Pocket Outlook (where all core PIM information is stored in one single application). But also Windows Live for Mobile or Microsoft Facebook for Mobile are great examples of excellent software to stay connect via Instant Messaging (IM) -and remark the voiceclips functionality- or Social Networks.

Furthermore Maarten Sonneveld, Business Group Lead Mobile of Microsoft Netherlands, discusses new Windows Mobile 6.5 features: (1) lockscreen, (2) new todayscreen, (3) new start menu. These features heavily contribue to a more optimized GUI for touch “control and on-device-navigation”. It might be interesting to compare the ”HTC Touch2 review – Windows Mobile 6.5 and TouchFLO 3D combined !” and “Windows Mobile 6.5 on the HTC Snap – Impressions and thoughts” on these features.

2.2  Get Stuff Done  (blue pillar)

After a demo the workshop is continued with capturing the value of Windows (Mobile). At first Windows Mobile has the best Microsoft Exchange synchronization avaialble, ad I must admit this is the key feature why I love my Windows Phone. Furthermor on my Windows Phone I can create and edit documents with the Ofice Mobile Suite on my Windows Phone.

Windows Mobile 6.5 takes advantage of the new Internet Explorer 6 (for Mobile) resulting in a more robust browsing experience and getting more transactions done on the internet. Very cool was also the MSN Money widget, based on the Intenet Explorer Mobile framework, that  fist saw appear on the HTC Touch2. You an also create your own widgets, if you like.

Microsoft did also announce the Microsoft MyPhone, a free backup and restore service, for Windows Phones. Joris Jan Goos, Product Manager Mobile Services of Microsoft Netherlands, provides us with a demo of the Microsoft MyPhone, and shows of the new premium services. Good friend and colleague Paul Willen has covered these premium services really well in an article on www.mobiltyminded.com.

2.3  Meet My Needs (green pillar)

The last pillar covers the possible personalization aspects of Windows Phones. Back at CTIA Wireless 2009 not only Windows Marketplace for Mobile was announced, but also a number of partnerships with leading designers -like Mizrahi- that create cool (background) themes for Windows Phones.

Furthermore you can enhance your Windows Phone to your personal needs and demands with your favourite third party applications that make your Windows Phone even more powerfull. Windows Marketplace for Mobile makes the search for-and installation off these applications easier than ever before. In the next workshop the Windows Marketplace for Mobile will be covered a little more extensively.

Windows Phones are available from different brands, in different formfactors, and in different types of devices. This diversity in Windows Phones provides the end-users an optimal choice to choose a Windows Phone that best fits their personal needs and -demands.

3. Workshop:  The world of applications for Windows Mobile and Windows Marketplace (for Mobile)

The second workshop is hosted by Peter Broekroelofs, CTO and co-founder of application developer Service2Media.

Peter starts with a short introduction about Service2Media and its customers, and remarkable is the fact that Microsoft is one of their top technology partners. On the company website you can read that Service2Media was the first with Windows Mobile applicatons in the “Dutch” Windows Marketplace for Mobile:

“De Telegraaf – a dutch newspaper-  news application is the first Windows 6.5 app in the Dutch Windows Marketplace app store. Other applications that will be developed for Windows Phones are  Buienradar, NS Reisplanner Xtra and Rabobank CashMS.”

The concepts of these applications are discussed during the workhop, but more interesting is the discussion about the main drivers for the development of mobie applications. At first it is the technology that enables new opportunities.

For example alsmost every Windows Phone today in the Netherlands is sold with a flafree data subscription, that makes it possible to stay connected as long as yo have cellular coverage. Furhermore smartphones are becoming more and more powerful with different connectivity options (Wi-Fi, Bluetooth), a GPS-receiver and even accelorometers.

Another driver is the availability of application stores like Windows Marketplace (for Mobile) to provide visibility to reach the masses, easy on-device installation and easy secure payment. I was able to cover these aspects for Windows Marketplace for Mobile in a few articles: “Windows Marketplace for Mobile coming to Windows Mobile 6.1 and 6.0” and “Windows Marketplace for Mobile – Payments and Operators“

Finally Service2Media and Windows Phones triggered the people who attended the workshop to be creative and think about an application concept. The best concept would be awarded with development of the application and a place in the Windows Marketplace for Mobile, which is quite an opportunity especially if you are creative or have a background in software development.

4. Workshop:  Organize your life with a Windows Phone – Tips from a professional lifestyle coach

The third workshop was hosted by Lorraine Simoons, professional organizer and life-style coach from SO Organized.

The title of the workshop is “private and work in balance with 12 simple tips“, and Lorraine shows that despite you are working hard on your personal carreer you can still have sufficient time for to spend with the people or things that are valuable to you.

The method is based on 12 tips framework, and one of the key approaches in the workshop is that technology -like Windows Phones- is a must-have partner for organizing and balancing your life !

If you are interested you should spent some time reading on the SO Organized website or Loraaine Simoons’ blog !

5. Launching partners show off new Windows Phones

It was very cool to have these workshops with theoretical approaches, interesting and flashy demo’s, but also good questions and open discussions.

In addition there are four launching oem partners present at the Windows Phones launch event, to show their latest Windows Mobile 6.5 powered devices to the mobile tech-community in the Netherlands.

5.1  HTC (Benelux)

The first Windows Phone on the Dutch market with Windows Mobile 6.5 pre-loaded on the device is the HTC Touch2. Despite that the HTC Touch2 is positioned in the middle segment it is very powerfull and packed with technology and features.

At a very competitive pricepoint this is certainly an interesting device to ”push” the Windows Mobile 6.5 market. If you are interested, you should check out the review of the HTC Touch2 on www.mobilityminded.com.

In addition there was a nice surprise, which is shown in the picture above:  the local announcement of the latest powerhouse HTC HD2 by Mark Moons country manager HTC Benelux. This is certainly a device that makes the heartbeat of every geek rise immediately, and I was fortunate to have a short hands-on.

5.2  Samsung Mobile

The second OEM is Samsung Mobile, who announced a free Windows Mobile 6.5 upgrade for the Samsung Omnia II and the Samsung Omnia QWERTY.

Samsung Mobile had also a special new device in their suite, which is shown in the picture below. It is the Samsung Omnia Pro B7330 which will be a Windows Mobile 6.5 Standard device, and honestly I can’t wait to get my hands on it!

5.3  Sony Ericsson

Early september Sony Ericsson announced the Sony Ericsson Xperia X2, and at the Windows Phones launch event I was able to have a short demo of this Windows Phone.

5.4  LG Electronics

The final OEM partner present at the Windows Phones launch event is LG Electronics, with their latest Windows Mobile 6.5 device the LG GM750 with the S-Class interface. This device will be exclusively available via Vodafone only.

5.5  Other launching parters

While the previous launching partners are the device manufacturers there are also other partners involved in the local Windows Phones launch. I mut compliment Microsoft Netherlands for this approach since it provides the whole porfolio of partners involved (which reflects the underlying business model to some extent).

Mobile operator KPN provided a short workshop on their latest developments, while also the largest retailer of Windows Phones – Belcompany- was present at the Windows Phones launch.

In addition various application developers were there as well, and for example I talked with one of the founders of the Buienradar application.

6.  Concluding thoughts on this event

At first I’m very grateful that the Windows Mobile team of Microsoft Netherlands invited me to attend the Windows Phones launch event in Amstelveen. Furthermore I would like to thank Weber Shandwick for the exceptional organization, communication and willingness to help.

It was also great to see such a diverse portfolio of launching partners, and I would like to thank each one of them for the excellent device demo’s and takng the time and patience to answer my questions. The presented or announced devices show the potential of Windows Mobile, and the richness of the platform is for example reflected in the different GUI’s developed by the OEM.

Finally I would like to recommend a video (in DUTCH) of Mobilyz.com website, who attended the event with a professional video crew. I think the video is a nice summary and wrap-up of this article that reflects a succesful Windows Phones launch on October 6th.

Constanze Roman -a Community PM with the Windows Mobile Community Team- has published an interesting article on the Windows Mobile Team blog with the title:  “Ready to Port your iPhone App to Windows Mobile?“

Although I’m not a developer,  nor having a formal Information Technology & Computer Science education, I would like to have a detailed look at this cool case study from a business administration- and entrepreneurial perspective. It might be a good starting point for discussion, so comments are welcome.

Apple Appstore, Android Marketplace and Windows Marketplace for Mobile 

Let’s start builing this case with some details and background information about the Apple Appstore from Wikipedia:

“The App Store is a service for the iPhone and iPod Touch created by Apple Inc. which allows users to browse and download applications from the iTunes Store that were developed with the iPhone SDK and published through Apple.

And furthermore some details about the time frame:

“The App Store opened early in the morning on July 10, 2008 via an update to iTunes. The billionth application was downloaded on April 23, 2009.”

These numbers clearly show that since the launch of the first generation iPhone in June 2007 the mobile marketspace is disrupted with the result of high growth both for iPhone sales and as a result iPhone Application sales. Developers have massively addapted the platform, and simply move where the sales volumes are, right ?

In October 2008 Google hit the market with a similar concept called the Android Marketplace, and because of the Java-kind programming language the developers embraced this platform as well, and currently there are quite some freeware applications in the Android Marketplace. The Android platform however is in the early stage of it’s developments, but thanks to developments of HTC the platform has made some large steps in becoming mature.

Microsoft is currently working hard on the Windows Marketplace for Mobile and probably gains momentum from the Windows Mobile 6.5 release. In a sequence of articles on www.mobilityminded.com I have covered quite some details of the concept and the implementation of the payment mechanism: 

1. Windows Marketplace for Mobile coming to Windows Mobile 6.1 and 6.0
2. Windows Marketplace for Mobile – Payments and Operators
3. Microsoft Surface table to win in developer contest: The Race to Market Challenge 

In the articles you can read some concluding facts as well:

“This means that developers will have an opportunity to reach more than 30 million Windows Mobile devices. ”

This means that Apple iPhone developers have the opportunity to enter a second and third market, and scale their businesses significantly. As stated in the introduction, a real case study is conduced in collaboration with a developer for the application “Amplitude”.

 Amplitude – A real(istic) case study !

On the gripwire website you can find the following product description of Amplitude (for iPhone):

“Amplitude is a fun application that enables users to amplify audio from their surroundings. By enabling users to adjust the volume/gain on their microphones, Gripwire has turned the iPhone into a high-tech listening device capable of picking up the sound of animal heartbeats, distant conversations, and a host of other sounds that you might never have noticed.”

Very cool that for the case study not a kind of fictive application is chosen, but an existing application from a “real” software-development-firm. Constanze Roman -a Community PM with the Windows Mobile Community Team- explained why Amplitude is an interesting application to use for the case study.

“Amplitude is well suited for a porting project because it combines a rich user interface with features such as alpha blending and transparency with specific audio and sound requirements, which makes it challenging to port the app but, at the same time, provides a number of helpful learning experiences.”

However I have seen quite some interesting applications on the Apple iPhone where the build-in g-sensor is used. This could also be an additional challenge in the porting process, since these hardware parts become also very common in Windows Phones. However the Amplitude application covers already quite some parts of the spectrum.

Minimizing the learning curve by solid documentation ? 

The article ”Ready to Port your iPhone App to Windows Mobile?” already describes to broad overview of the research project, but on the MSDN network the whole case study is well documented in the article:  “Porting the Amplitude Application from the iPhone to a Windows Mobile Device – a Case Study“

I think the article can be of great help since it offers a starting point, and it provides bits of code which could be helpful while porting your own application. However each application has its own structure and probably each developer has an own style and structure of coding, so a unversal approach probably is not applicable. Every application will have it’s own challenges and it’s up to the developer to tackle these. I also expect not all the developers to document their findings and put these online. 

“The large development community, both within Microsoft and outside, and the various whitepapers, blogs, virtual labs, websites, and other online documentation, offered a wealth of information that provided direction and greatly facilitated problem resolution. The only real challenge was assuring total portability between screens, and that was assured by utilizing the concept of aspect ratios.” 

The documentation is a good point, but in the MSDN article you can read there are some challenges due to the differences in platform requirements as well.

Wrap-up and idea’s

Let’s start by having a look at the main conclusions from the research:

“Porting an iPhone application proved both surprising and not nearly as challenging as had been expected. Once the frameworks and library decisions were finalized, the effort to port code essentially consisted of moving Objective C to C#, both of which are Java-like languages.”

Remark my introductary comment that I don’t have a formal Computer Science education, so I need to trust the developer’s word. I think that the available documentation helps, and it can even significantly decrease the learning curve.

Mary-Jo Foley -Editor at ZDNet All About Microsoft- described earlier this year a kind of chassis/reference concept in her article: “A Microsoft smartphone: No. A Microsoft phone chassis: Yes“:

“Think of what Microsoft is doing in phones as similar to what it has done in the PC market. Microsoft often develops reference implementations and encourages PC makers that they build PCs that adhere to a set of reference guidelines/specifications.”

To me it sounds a little like concepts I know from Mechanical Engineering: process- and product-standardization, modular architectures and -designs. These concepts, if there is some part of truth in it, could furthermore decrease the learning curve for developers since the standards are very clear and outlined (comperable with DIN-norms in Mechnical Engineering).

“Thompson’s case study shows, that even though there are some challenges in porting a multimedia-rich application from the iPhone to Windows Mobile, the task can be accomplished, especially with the help of developer-friendly tools like Visual Studio, the richness of community content that is available for Windows Mobile, and last but not least by planning the project ahead and doing all the necessary research in advance.”

I would like to make a final point here. Close friend and colleague Paul Willen concluded in the article: “Windows Mobile 6.5 Development – What about Developers?” 

“[...] I think its sad to see that a very good developer has to do a great investment before his application can actually become a product in the Marketplace .That’s why I hope Microsoft will re-consider the choice and gives something to starting developers. Something that will make it easier and cheaper to start developing.”

While for the Apple Appstore and the Android Marketplace the development tools are free, developers need to invest even before they start developing. And despite the developer will get 70% of the revenue of the application, according to Todd Brix in the channel9 video, it might be a threshhold to start developers porting their Apple iPhone Applications !

I hope this article will provide some input to start a valuable discussion, and since I’m not an expert in the technical coding part, you developers out there might get my up to speed about the implications !

Reference List

While many references are used as links in this article I would like to highlight the two most important references on this case study, which provide a great amount of information for developers:

1. THE WINDOWS MOBILE BLOG:  Ready to Port your iPhone App to Windows Mobile?
2. MSDN:  Porting the Amplitude Application from the iPhone to a Windows Mobile Device – a Case Study

A few weeks ago Jason Langridge wrote an article on his blog “Online Mind Mapping” which caught my attention and covers a great online service for Mind Mapping called MindMeister.

Last year I attended a traning of Marc Tigchelaar which I covered in the article: “Speed reading, mindmapping & braintraining“, and during the recent “Business Model Knowledge Fair & Book Launch” I could experience the power of visual (thinking) techniques in business communication myself by applying it on drawing a business model.

Introduction: “What is mind mapping ?”

On the mindmeister website a very nice definition can be found which covers most of the concepts behind the mind mapping technique:

“Mind mapping is a creativity and structuring technique that focuses on the human mind and its assumed inner workings. Contrary to the conventional methods of linear reading and writing, mind mapping is based on the central thesis that our mind works both rational and associative. In order to mimic this behavior we have to adapt our traditional methods of note taking, brainstorming, and creating lists. We need to introduce visual stimuli based on imagery, colors, icons and a more holistic view on a given topic or theme. ”

On the website of Tony Buzan -the developer of the Mind Mapping technique- you can find a very practical and helpful example called: “Exam Revision 10 Top Tips“. Here comparison overview is shown of a mindmap next to the list of tips, so please compare for yourself.

MindMeister and some key features

Now we know a little about the basic concepts and reasoning behind mindmaps, let’s have a look in which ways MindMeister extends on these concepts and makes this tool extremely useful for business and working in projects:

“MindMeister is the market leading and multiple award-winning web-based collaboration solution that uses proven mind mapping concepts to facilitate multi-user planning, brainstorming, and project management sessions from within a standard web browser.”

While I used Mindjet Mindmanager 8 until now to draw mindmaps on my Lenovo X60 tablet, it is not easy to work simultaniously, adjust or share the mindmap easily with you project team.  This brings us to THE unique feature of the MindMeister service.

Collaborative Online Mind Mapping

“MindMeister brings the concept of mind mapping to the web, using its facilities for real-time collaboration to allow truly global brainstorming sessions. Users can create, manage and share mind maps online and access them anytime, from anywhere.”

With this concept MindMeister become a valuable business tool, which projectmanagers and engineers could use on daily basis, without the need to be writing on a white board in the same physical room with your team mates. It will help to capture idea’s in an efficient way, and describe relations among the different idea’s in a graphical way.

Mobile access

Another feature that I really like as a mobile technology enthusiast is the availability of a MindMeister for mobile application. With this application you really have total freedom of accessing your mindmaps on the go, even without the need of a computer or notebook.

“MindMeister mobile, our iPhone application, provides access to your online mind maps whereever you are. You can create new ones, edit them and sync them with the server. Through our unique user interface you have both the comfort of an iPhone application and the familiar interface of MindMeister”

Unfortunately the MindMeister for mobile application is only available for the Apple iPhone, and as a Windows Mobile fanboy I truely hope that this great application will be ported to the Windows Mobile platform as well. I think it would a great application to have in the business center of Windows Marketplace for mobile.

Overall thoughts

Despite I really like Mindjet MindManager 8 on my Windows Vista powered Lenovo X60 tablet, I think that the MindMeister service brings mindmapping to the next level and making it available for a wide variety of business applications. You can easily share the mindmap with your colleagues and changes by your co-workers are shown on a real-time basis.

MindMeister connects the web, the pc and the smartphone so you can access the mindmaps anytime anywhere. This is a comperable strategy as some of the Microsoft products like Microsoft Live Mesh or another example Evernote. This multi-platform approach is a concept that I  personally like, and I truly hope te see a Windows Mobile version coming soon !

MindMeister is offered in four different editions:  (1) basic; (2) premium; (3) business; (4) academic; The basic version is free, and this is a great opportunity to get familiar with mind mapping or start instantly sharing and colaborating on mind maps with your co-workers and friends.

Reference List

1. MINDMEISTER:  Online Mindmapping – About
2. BUZAN WORLD:  Buzan Books on Mindmapping

It has been some time since I have written my last article here on my personal blog. A fair question is: “Haven’t you been writing anything ?” The answer is certainly: “No, I have been very busy !” At first together with 3 other friends we have re-launched www.mobilityminded.com. Second with the rise of social networks much of the discussions are moved from blogging to these social media. In this article I will shortly eleborate on these two reasons.

MobilityMinded.com

A significant part of the articles on my personal blog were (Windows) Mobile-related, and I still love writing those articles ! Since -with 3 other friends- we re-launched www.mobilityminded.com a little while ago, this is the new “place’ where I publish most of the mobile technology related articles & reviews. Never heard of mobilityminded.com ?

“MobilityMinded aims to be(come) a true strategic partner in mobility for end-users, manufacturers, providers and developers, but foremost to the readers and contributers to the MobilityMinded website. The MobilityMinded focus will be on Views, News & Reviews in an interactive community setting.” [ref01]

And let me introduce my colleagues as well:

“The MobilityMinded Team now consists of Mark Briggeman, Remo Knops, Johan van Mierlo, Paul Willen and other guest contributers. More information and a brief history of the MobilityMinded Team Members can be found on the Team page.” [ref02]

Below you will find a list of articles and reviews I wrote @ mobilityminded.com. Some of the articles are really extensive and describe much detail. Personally I had much fun writing the articles of Spb Mobile Shell v3.0, Microsoft Facebook client and of course the HTC Snap review (a great successor for the all-time-favourite HTC S620).

• SPB Mobile Shell v3.0 User Interface Step-By-Step Review
• Tellme Microsoft’s One Button Voice Access Application Managing Mobile Communications and Information
• Waterfield Sleevecase for Lenovo X60 Tablet (8-cell battery) Review
• Microsoft Facebook Application for Windows Mobile Phones Step-By-Step Overview
• Spb Puzzle for Symbian S60 & Windows Mobile Professional
• Microsoft MyPhone Service Public Beta, Sign-up today !
• iPhone Life vs. Smartphone & PocketPC Magazine – A Thaddeus Computing Magazine comparison
• TomTom Navigator 7 smartphone navigation sold online by TomTom
• Bing a Google search alternative described as decision engine ??
• HTC Snap review – the ultimate messenger ??

For additional background information on the website and a brief history of the mobilityminded-team, you should certainly check out the website, or follow mobilityminded via one of the (social) media below:

Social networks

Everyone who is following developments and trends in technology and ICT knows that social media are becoming increasingly important. An example is the agressive growth in users of the micro-blogging platform Twitter, and the huge investments that Venture Capital firms made into this “start-up”. John Starkweather has described the same movement on his Microsoft Live Space page as below:

“But as everybody reading this already knows (that’s all 20 of you), personal blogs – where somebody rambles on for 500 words – are really not where the action, and definitely not the readers, are spending time. We’re all on Facebook or Twitter now; and for kicks I’ve even started a new MySpace page – as a new personality all together (in the name of marketing research of course!).” [ref03]

Of course the main reason is time. An article or review on a personal blog or website takes quite some time, but you can write into more detail, while the (status) updates on social networks are very short in characters and don’t take much time.  This real-time flow of information on the world wide web has diverse implications, like for instance “searching the web”. This was one of the problems descibe in a reference of the aticle:  Bing a Google search alternative described as decision engine ??

The bottom line is if you want to get in touch, please connect with me via one of the social networks below. Linkedin I use to connect on a professional level, while the other social networks are also for meeting new friends and catch up with old friends! Let’s connect ….